# David Rosas

> David Rosas is the Jacksonville-based co-founder, former CEO and senior adviser of Greenshades Software. He co-founded the payroll-tax software business with Matthew Kane in 2002 and led it for 23 years as it expanded into payroll, HR and employee self-service. He moved into a senior advisory role when Vince Murdica became CEO in June 2025.

- **Role:** Co-founder and Senior Adviser at Greenshades Software
- **Organizations:** Greenshades Software
- **Education:** B.S., Case Western Reserve University, M.S., Case Western Reserve University
- **Known for:** Co-founded Greenshades in 2002 and led it for 23 years., At the June 2025 CEO transition, Greenshades reported serving more than 4,000 US companies and over 2 million employees., Led the business as it expanded from payroll-tax software into a broader payroll and HR platform.

## Career timeline

- **2002** — Co-founded Greenshades Software with Matthew Kane in Jacksonville, focusing on electronic payroll-tax work.
- **2004–2005** — During his leadership, Greenshades introduced a hosted employee portal.
- **2009** — Greenshades served customers in all 50 states and processed more than one million tax forms.
- **2020** — Presented the Greenshades Year in Review; identified culture, vision and strategic direction as his responsibilities.
- **2021** — Discussed payroll, HR, cloud systems and ERP integration on an MSDW podcast.
- **2022** — Led Greenshades during its twentieth anniversary, Lathem alliance and growth recapitalization led by Gearbox and WayPoint.
- **2024** — Greenshades announced its first Florida Trend Best Companies to Work For recognition, ranking 23rd among midsized companies.
- **2025** — Moved from CEO to senior adviser on June 23 as Vince Murdica became CEO.

## Achievements

- Co-founded Greenshades in 2002 and led it for 23 years.
- At the June 2025 CEO transition, Greenshades reported serving more than 4,000 US companies and over 2 million employees.
- Led the business as it expanded from payroll-tax software into a broader payroll and HR platform.
- Greenshades earned a 2024 Florida Trend Best Companies to Work For recognition during his CEO tenure.

## Latest updates

- **2025-06** — Greenshades announced Rosas’s move into a senior advisory position and Vince Murdica’s appointment as CEO.
- **2025-08** — Greenshades received growth financing from Accel-KKR Credit Partners after the leadership transition; Rosas later reposted the company announcement on LinkedIn.

## Links

- LinkedIn: https://www.linkedin.com/in/david-rosas-6846734

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Profile page: https://yespress.io/david-rosas
Published by YesPress — https://yespress.io
Last updated: 2026-10-20