# David Price

> David N. Price is CEO and a director of PriceSmart, the San Diego-based membership warehouse-club operator serving Latin America and the Caribbean. He joined in July 2017, worked across digital commerce and transformation, and succeeded his father Robert as CEO in September 2025. His leadership combines a third-generation retail legacy with technology investment and planned expansion into Chile.

- **Role:** Chief Executive Officer at PriceSmart
- **Organizations:** PriceSmart
- **Education:** Bachelor of Science, University of Southern California, Master of International Affairs, University of California San Diego, School of Global Policy and Strategy
- **Known for:** Appointed CEO with unanimous approval from the independent directors., Led digital commerce and transformation responsibilities before becoming CEO., Included among UC San Diego’s 2026 alumni award honorees.

## Career timeline

- **2017-07** — Joined PriceSmart.
- **2018-09 to 2020-08** — Director in the e-commerce division.
- **2020-09 to 2022-01** — Vice President for Omnichannel Initiatives and Environmental and Social Responsibility.
- **2022-01 to 2022-12** — Vice President for Environmental and Social Responsibility.
- **2022-02** — Elected to the board of directors.
- **2022-12 to 2023-07** — Executive Vice President and Chief of Staff to Robert Price.
- **2023-08 to 2025-08** — Executive Vice President and Chief Transformation Officer, with responsibilities including IT, PriceSmart.com and payment services.
- **2025-09-01** — Became Chief Executive Officer, succeeding Robert Price.

## Achievements

- Appointed CEO with unanimous approval from the independent directors.
- Led digital commerce and transformation responsibilities before becoming CEO.
- Included among UC San Diego’s 2026 alumni award honorees.

## Latest updates

- **2026-09** — PriceSmart reported 58 clubs as of September 1 and continued to target spring 2027 for its first club in Santiago, Chile.
- **2026-07** — Discussed roughly $100 million in planned capital spending for an initial three Chile clubs and central offices over several fiscal years.
- **2026-07** — Discussed fiscal Q3 digital-channel sales of $99.6 million, up 26.2% year over year and equal to 6.9% of net merchandise sales.
- **2025-09** — Assumed the CEO role effective September 1.

## Links

- Website: https://pricesmart.com
- LinkedIn: https://www.linkedin.com/in/david-p-a1a0189b

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Profile page: https://yespress.io/david-price
Published by YesPress — https://yespress.io
Last updated: 2026-10-21