# David Mink

> David Mink is the Lehi-based co-founder and CEO of Avalaunch Media and president of Amplēo Marketing. An ecommerce entrepreneur and law-school graduate, he built his marketing career around connecting executive strategy with agency execution. He also serves on Utah Valley University’s digital marketing advisory board.

- **Role:** Co-founder and CEO at Avalaunch Media; President of Amplēo Marketing
- **Organizations:** Avalaunch Media, Amplēo Marketing, Rocky Mountain Mattress, Utah Valley University Digital Marketing Advisory Board, SLC|SEM / Utah Digital Marketing Collective
- **Education:** Law degree, The University of Alabama School of Law
- **Known for:** Co-founded Avalaunch Media and developed its full-service agency business., Led Avalaunch during its 2017 and 2018 Inc. 5000 recognition., Became president of Amplēo Marketing following the Avalaunch acquisition.

## Career timeline

- **Mid-2000s** — Co-founded Rocky Mountain Mattress with college friends; operated the ecommerce business while attending law school.
- **2008** — Began marketing consulting as the economic downturn affected recreational custom-mattress demand.
- **2011–2012** — Served on SLC|SEM’s board as legal counsel and compliance officer.
- **2012** — Adopted the Avalaunch Media name, opened an office in the Salt Lake area and hired early full-time office employees.
- **2017–2018** — Avalaunch appeared on the Inc. 5000, ranked 2,894 in 2017 and 4,409 in 2018.
- **2021** — Joined Utah Valley University’s Digital Advisory Board in November.
- **2025** — Continued leading Avalaunch after its acquisition by Amplēo and became president of Amplēo Marketing.
- **2026** — Amplēo Marketing acquired substantially all CMO Zen assets to expand fractional CMO services.

## Achievements

- Co-founded Avalaunch Media and developed its full-service agency business.
- Led Avalaunch during its 2017 and 2018 Inc. 5000 recognition.
- Became president of Amplēo Marketing following the Avalaunch acquisition.
- Helped establish SLC|SEM as a founding board member.
- Co-authored SocialMeOWdia with Stacie Draper; developed internet-marketing training and social-media compliance materials.

## Latest updates

- **2026-03** — Amplēo Marketing announced its combination with CMO Zen on March 17; Mink was identified as president of Amplēo Marketing.
- **2026-04** — Appeared on The Sales Tax People Podcast on April 1 to discuss fractional CMO leadership, marketing strategy and generative engine optimization.
- **2025-09** — Avalaunch joined Amplēo; Mink continued leading the agency and took the marketing division presidency.

## Links

- Website: https://avalaunchmedia.com/
- LinkedIn: https://www.linkedin.com/in/davidmink/
- Twitter/X: https://twitter.com/dmmink

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Profile page: https://yespress.io/david-mink
Published by YesPress — https://yespress.io
Last updated: 2026-10-06