# David Liebler

> David Liebler is a New York-based media and adtech operator who currently leads automotive strategic partnerships at Locala (formerly S4M / Ask Locala), a Paris-headquartered drive-to-store advertising platform. He is best known as the founder and publisher of COED Media Group, the college-life brand he launched as a print magazine in 2004 and grew into a national digital property. Over a 20-plus-year career he has founded companies, built sales organizations, and worked across digital media, mobile, and automotive marketing, later earning an MBA from Cornell's Johnson Graduate School of Management.

- **Role:** SVP Strategic Partnerships - Automotive at Locala
- **Organizations:** Locala (formerly S4M / Ask Locala), COED Media Group LLC, EatDrinkNJ, STEARCLEAR USA, SITO Mobile, Jumpstart Automotive Media, JM Family Enterprises, Hillside AutoMall
- **Nationality:** American
- **Education:** MBA, Business/Management/Marketing, Cornell University, Johnson Graduate School of Management, BA, Marketing, Niagara University, Certificate, Digital Marketing, Columbia University
- **Known for:** Founded and published COED, growing it from a print magazine to a national digital media brand cited by The Huffington Post and Maxim, Built and led sales organizations across digital media, mobile, and automotive advertising, Earned an MBA from Cornell's Johnson Graduate School of Management mid-career

## Career timeline

- **1999** — District Manager at JM Family Enterprises, working on P&L and partnerships
- **2004** — Founded COED as a print magazine for college-aged readers
- **2007** — COED moves exclusively online under COED Media Group
- **—** — Founder and CEO of EatDrinkNJ, an iOS app
- **—** — Director of Sales at Jumpstart Automotive Media
- **—** — CMO and Partner at STEARCLEAR USA
- **—** — Senior Account Executive, then Director of Sales (Eastern Region) and Senior Director of New Business Development at SITO Mobile
- **2019-2022** — Earned MBA at Cornell's Johnson Graduate School of Management
- **—** — VP of New Business Development and Partnerships at Ask Locala
- **—** — Promoted to SVP Strategic Partnerships - Automotive at Locala

## Achievements

- Founded and published COED, growing it from a print magazine to a national digital media brand cited by The Huffington Post and Maxim
- Built and led sales organizations across digital media, mobile, and automotive advertising
- Earned an MBA from Cornell's Johnson Graduate School of Management mid-career
- Holds a digital marketing certificate from Columbia University

## Latest updates

- **2022-03** — S4M rebranded to Ask Locala (later Locala) around the time Liebler was leading new business development and partnerships.
- **2022-05** — Completed his MBA at Cornell's Johnson Graduate School of Management.

## Links

- Website: https://asklocala.com
- LinkedIn: https://www.linkedin.com/in/davidaliebler/
- Facebook: https://www.facebook.com/DavidALiebler/

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Profile page: https://yespress.io/david-liebler
Published by YesPress — https://yespress.io
Last updated: 2026-06-13