# David Lau

> David Lau is the Louisville-based founder and CEO of DPL Financial Partners, a financial technology and insurance platform built to bring low-cost, commission-free annuities and insurance products to registered investment advisers and individual investors. His career has repeatedly focused on rebuilding financial products around lower distribution costs, from helping grow the early internet bank TeleBank, to designing a flat-fee variable annuity at Jefferson National, to launching DPL in 2014 and taking it to market in 2018. DPL reported more than 10,000 advisers across 3,500-plus RIA firms and surpassed $6 billion in annuity assets under administration in June 2026.

- **Role:** Founder and CEO at DPL Financial Partners
- **Organizations:** DPL Financial Partners, Jefferson National, The Oysterhouse Group, E*Trade Bank, TeleBank, CFP Board Standards Resource Commission
- **Nationality:** American
- **Education:** Bachelor's degree in economics, The College of William & Mary
- **Known for:** Helped grow deposits at TeleBank and E*Trade Bank from $200 million to more than $8 billion over six years., Architected Monument Advisor at Jefferson National, described by DPL as the industry's first flat-fee variable annuity., Built DPL into a platform serving more than 10,000 advisers from more than 3,500 RIA firms.

## Career timeline

- **1990s-2000s** — Served as chief marketing officer of TeleBank and E*Trade Bank; during his six-year tenure, bank deposits grew from $200 million to more than $8 billion.
- **2000s** — Co-founded The Oysterhouse Group, a financial-services management consultancy whose clients included Shinsei Bank, Merrill Lynch and ACE Insurance Group.
- **Before 2014** — As chief operating officer of Jefferson National, led sales, marketing, technology, operations and service and helped create Monument Advisor, a flat-fee variable annuity.
- **2014** — Founded DPL Financial Partners and began working with carriers to develop low-cost, commission-free annuity products.
- **2018** — Took DPL's membership platform to market for registered investment advisers.
- **2021** — DPL reached $1 billion in annuity assets under administration and secured $26 million in growth capital from Eldridge and Atlas Merchant Capital.
- **2022** — DPL expanded into life, disability and long-term-care insurance and reached $2 billion in annuity assets under administration.
- **2024** — DPL introduced Avenew for individual investors and raised a $23 million Series C led by Eos Ventures with participation from TIAA Ventures and other strategic insurance investors.
- **2025** — DPL surpassed $5 billion in annuity assets on platform, reporting 200% growth over 24 months.
- **2026** — DPL surpassed $6 billion in annuity assets under administration, less than six months after crossing $5 billion.

## Achievements

- Helped grow deposits at TeleBank and E*Trade Bank from $200 million to more than $8 billion over six years.
- Architected Monument Advisor at Jefferson National, described by DPL as the industry's first flat-fee variable annuity.
- Built DPL into a platform serving more than 10,000 advisers from more than 3,500 RIA firms.
- Led DPL past $6 billion in annuity assets under administration in June 2026.
- Served on the CFP Board's Standards Resource Commission and its insurance subcommittee.
- Received recognition for executive leadership in the 2021 ThinkAdvisor LUMINARIES program.

## Latest updates

- **2026-08** — Appeared on The Compound's Talking Wealth podcast to discuss retirement income, misunderstood annuities and the potential role of AI in insurance and financial planning.
- **2026-06** — DPL announced it had surpassed $6 billion in annuity assets under administration.
- **2026-04** — Appeared on WealthTech on Deck to discuss integrating fee-based annuities into household wealth management.
- **2026-03** — Discussed modern commission-free annuities and retirement income gaps on the Adjusted for Risk podcast.
- **2024-12** — DPL closed a $23 million Series C led by Eos Ventures, with participation from TIAA Ventures and other strategic insurance investors.

## Links

- Website: https://www.dplfp.com
- LinkedIn: https://www.linkedin.com/in/david-lau-dpl/
- Twitter/X: https://twitter.com/dpl_fp
- YouTube: https://www.youtube.com/@dplfp

---

Profile page: https://yespress.io/david-lau
Published by YesPress — https://yespress.io
Last updated: 2026-09-27