# David Krauter

> David Krauter is the CEO of Going, the flight-deal company that has saved members more than $1 billion since 2015. A Cornell-trained operator, he spent over a decade at Tripadvisor where he ran SmarterTravel - the portfolio behind Cruise Critic, Jetsetter and AirfareWatchdog - and tripled its revenue. He went on to lead the art-and-collectibles marketplace Invaluable as COO then CEO, ran the social-events company Yaymaker, and built consumer growth engines at Jobcase. Through his firm Shalestone Capital he advises and invests in technology companies. In March 2026 he stepped in to pilot Going's next chapter of growth.

- **Role:** Chief Executive Officer at Going
- **Organizations:** Going, Shalestone Capital, Invaluable, Yaymaker, Jobcase, Tripadvisor, SmarterTravel, Groupize
- **Nationality:** American
- **Education:** BS, Marketing, Cornell University, MBA, Marketing, Cornell University, Johnson Graduate School of Management
- **Known for:** More than tripled revenue at SmarterTravel as its President within Tripadvisor, Drove over 35% marketplace growth as CEO of Invaluable, Led a portfolio of well-known travel brands: Cruise Critic, Jetsetter, AirfareWatchdog

## Career timeline

- **2011-2017** — President of SmarterTravel at Tripadvisor, leading Cruise Critic, Jetsetter and AirfareWatchdog; more than tripled subsidiary revenue
- **2017-2021** — Leadership roles including EVP and GM at Jobcase and CEO of Yaymaker, plus ecommerce and media consulting
- **2021** — Joined Invaluable, the fine-art and collectibles auction marketplace, as Chief Operating Officer
- **2022** — Promoted to CEO of Invaluable; drove 35%+ marketplace growth
- **2024** — Transitioned leadership of Invaluable; continued as Principal at Shalestone Capital and as a startup advisor
- **2026** — Appointed Chief Executive Officer and board member of Going, effective March 9, 2026, succeeding co-founder Brian Kidwell

## Achievements

- More than tripled revenue at SmarterTravel as its President within Tripadvisor
- Drove over 35% marketplace growth as CEO of Invaluable
- Led a portfolio of well-known travel brands: Cruise Critic, Jetsetter, AirfareWatchdog
- Appointed CEO of Going, which has saved members more than $1 billion on flights since 2015

## Latest updates

- **2026-03** — Appointed CEO and board member of Going, effective March 9, 2026, succeeding Brian Kidwell.

## Links

- Website: https://going.com
- LinkedIn: http://www.linkedin.com/in/davidckrauter

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Profile page: https://yespress.io/david-krauter
Published by YesPress — https://yespress.io
Last updated: 2026-06-24