# David Kopp

> David Kopp is the CEO of Sleep Doctor, a direct-to-consumer sleep health company operating SleepDoctor.com, SleepFoundation.org, and SleepApnea.org. A Harvard-educated literature major who pivoted from journalism into internet media, Kopp spent a decade as CEO of Healthline Media - growing it from 1 million to 70 million monthly US visitors and engineering a 5X private equity return before stepping down in 2020. He now brings that playbook to Sleep Doctor, where he's betting the same formula of trusted health content plus e-commerce can crack a market where 50+ million Americans suffer from sleep disorders but access to quality care remains stubbornly difficult.

- **Role:** CEO at Sleep Doctor
- **Organizations:** Sleep Doctor, Oar Health (Executive Chair), Breastcancer.org (Board Chair), MDVIP (Board Member), Healthcentral (Board Member), HealthTap (Board Member)
- **Nationality:** American
- **Education:** Bachelor of Arts, Literature, Harvard College
- **Known for:** Grew Healthline Media from 1 million to 70+ million monthly US visitors over a decade, Turned Healthline.com into the largest digital health site in the US, surpassing WebMD in 2019, Generated 5X private equity returns when Healthline Media was sold circa 2020

## Career timeline

- **early career** — Started career at the Walt Disney Company in a marketing role
- **early career** — Worked in North American ad product marketing at Yahoo!
- **early career** — Founded and sold Winfire, a consumer search business
- **early career** — Held leadership roles in multiple internet advertising and technology startups
- **early career** — Briefly worked as a metro desk reporter in journalism
- **2010** — Became CEO of Healthline Media
- **2010-2020** — Grew Healthline from 1M to 70M+ monthly US visitors; 350M global visitors
- **2019** — Healthline.com surpassed WebMD.com to become the largest health info site in the US
- **2020** — Led sale of Healthline Media, generating 5X PE investor returns; stepped down as CEO
- **2020+** — Became Executive Chair at Oar Health, a prescription alcohol addiction treatment platform
- **2020+** — Joined boards of Breastcancer.org (as chair), MDVIP, Healthcentral, and HealthTap
- **2024-10** — Appointed CEO of Sleep Doctor, succeeding co-founder Patrick Gavin

## Achievements

- Grew Healthline Media from 1 million to 70+ million monthly US visitors over a decade
- Turned Healthline.com into the largest digital health site in the US, surpassing WebMD in 2019
- Generated 5X private equity returns when Healthline Media was sold circa 2020
- Global audience of 350 million monthly visitors across Healthline properties at peak
- Chair of Breastcancer.org board of directors
- Founded and successfully exited Winfire, a consumer search business
- Appointed CEO of Sleep Doctor in October 2024 to lead its DTC expansion

## Latest updates

- **2024-10** — Appointed CEO of Sleep Doctor, replacing co-founder Patrick Gavin who moved to board
- **2024-10** — Sleep Doctor announced David Kopp's appointment via PRWeb press release, highlighting his decade of leadership at Healthline Media
- **2026-04** — Continues leading Sleep Doctor's DTC sleep health platform (SleepDoctor.com, SleepFoundation.org, SleepApnea.org) with 86 employees and $13.4M annual revenue

## Links

- Website: https://sleepdoctor.com
- LinkedIn: https://www.linkedin.com/in/davidkopp
- Twitter/X: https://twitter.com/kopportunity
- Facebook: https://www.facebook.com/thesleepdoctor/

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Profile page: https://yespress.io/david-kopp
Published by YesPress — https://yespress.io
Last updated: 2026-05-07