# David Jiang

> David Jiang (Gonglue Jiang) is the co-founder and CEO of VITURE, the XR glasses company that captured 52% of the U.S. smart glasses market in Q4 2024 and raised $100M in Series B funding in 2025. A Harvard-trained human-computer interaction designer who worked on Google Glass and led AR at Rokid, he founded VITURE in 2021 with a single conviction: that wearable screens would replace the smartphone as the primary entertainment and productivity interface. VITURE One raised $3.1M on Kickstarter in one month, surpassing Oculus's prior record, and VITURE Pro later outranked Meta Ray-Ban on Amazon.

- **Role:** Co-founder & CEO at VITURE
- **Organizations:** VITURE, Rokid, Meteorolite, Google
- **Nationality:** Chinese-American
- **Education:** Human-Computer Interaction (first student from Mainland China admitted to the program), Harvard University, Graduate School of Design, Research position (interaction design), MIT Media Lab
- **Known for:** Co-founded VITURE, capturing 52% of the U.S. XR glasses market in Q4 2024, VITURE One Kickstarter raised $3.1M in one month - surpassing Oculus's record of $2.4M, Led VITURE Pro to outsell Meta Ray-Ban on Amazon (May 2024)

## Career timeline

- **~2010s** — Graduated from university in China (industrial design / HCI)
- **~2012** — Admitted to Harvard Graduate School of Design HCI program - first from Mainland China
- **~2012-2014** — Research at MIT Media Lab and Microsoft Research Asia
- **~2013-2015** — Joined Google, contributed to Google Glass project in HCI design role
- **~2015-2018** — Chief Designer and Head of AR at Rokid (AI/AR company)
- **~2018-2021** — CEO of Meteorolite, designing AR experiences for retail and theme parks
- **2021** — Founded VITURE upon returning from China
- **2022** — VITURE One Kickstarter raised $3.1M in one month, surpassing Oculus's prior record of $2.4M
- **2022** — VITURE One named TIME Magazine Best Invention of the Year, CES Innovation Award, IF Design Award
- **2023** — VITURE raises $10M+ Series A funding
- **2024** — VITURE Pro surpassed Meta Ray-Ban on Amazon bestseller list
- **2024 Q4** — VITURE captured 52% of U.S. XR smartglasses market (IDC data)
- **2025** — VITURE raises $100M across two Series B rounds (total $126M+ in funding)
- **2025** — VITURE launches Luma series and The Beast flagship XR glasses

## Achievements

- Co-founded VITURE, capturing 52% of the U.S. XR glasses market in Q4 2024
- VITURE One Kickstarter raised $3.1M in one month - surpassing Oculus's record of $2.4M
- Led VITURE Pro to outsell Meta Ray-Ban on Amazon (May 2024)
- Raised $126M+ in total funding including $100M Series B in 2025
- First student from Mainland China admitted to Harvard's Graduate School of Design HCI program
- VITURE One named TIME Magazine Best Invention of the Year 2022
- CES 2023 Innovation Awards Honoree
- IF Design Award, Red Dot Design Award, Good Design Award winner
- Built VITURE to under 1% customer return rate with 145+ minutes average daily use
- 40% quarterly repurchase rate among VITURE users

## Latest updates

- **2025-09** — VITURE closes $100M in Series B funding (two rounds combined), bringing total raised to $126M+
- **2025-07** — VITURE launches Luma series (four models) and The Beast flagship with largest XR field of view in company history
- **2025-06** — David Jiang demos The Beast at AWE, describing it as having 'everything' - largest FOV, sharpest display, most immersive
- **2025-03** — VITURE showcases AI-powered 2D-to-3D content conversion at CTC 2025
- **2024-12** — Interview on 'Why Gamers Are Adopting Smart Glasses First & The Android XR Future'
- **2024-Q4** — VITURE captures 52% of U.S. XR smartglasses market per IDC data

## Links

- Website: https://viture.com
- LinkedIn: http://www.linkedin.com/in/davidgjiang
- Twitter/X: https://twitter.com/getviture
- Facebook: https://facebook.com/getviture/

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Profile page: https://yespress.io/david-jiang
Published by YesPress — https://yespress.io
Last updated: 2026-05-14