# David Cygan

> David Cygan is the Chief Marketing Officer of Brookdale Senior Living, the largest operator of senior living communities in the United States. He joined the company in 2014 as Senior Vice President of Marketing and stepped into the CMO role in 2019, taking charge of marketing, connection center sales, public relations and associate communications. A University of Illinois advertising graduate with an executive MBA from Georgia State, Cygan spent earlier chapters of his career marketing for AT&T and Kindred at Home before turning his attention to how an aging America finds a place to live well. Under his watch Brookdale's marketing has leaned hard into resident-centered storytelling, producing the award-winning web series 'Make It Mine' and the caregiver podcast 'The Grey Take' - work that has racked up Telly Awards, Argentum honors and tens of millions of views.

- **Role:** Chief Marketing Officer at Brookdale Senior Living
- **Organizations:** Brookdale Senior Living, Kindred at Home, AT&T, Fidelity Memorial Group
- **Nationality:** American
- **Education:** B.S. in Advertising, University of Illinois at Urbana-Champaign, Executive MBA, Georgia State University
- **Known for:** Leads marketing, connection center sales, public relations and associate communications for Brookdale, the largest U.S. senior living operator (543 communities across 41 states, ~46,000 residents)., Oversaw the 'Make It Mine' web series, which earned honors at the 47th Annual Telly Awards and won a 2026 Argentum Best of the Best Award., Launched 'The Grey Take' podcast for adult children caring for aging parents, recognized at the 2025 Aspect Marketing & Advertising Awards.

## Career timeline

- **—** — Director of Marketing and Advertising at AT&T
- **—** — Vice President of Marketing at Kindred at Home (now CenterWell Home Health)
- **2014** — Joined Brookdale Senior Living as Senior Vice President of Marketing
- **2019** — Promoted to Chief Marketing Officer of Brookdale Senior Living

## Achievements

- Leads marketing, connection center sales, public relations and associate communications for Brookdale, the largest U.S. senior living operator (543 communities across 41 states, ~46,000 residents).
- Oversaw the 'Make It Mine' web series, which earned honors at the 47th Annual Telly Awards and won a 2026 Argentum Best of the Best Award.
- Launched 'The Grey Take' podcast for adult children caring for aging parents, recognized at the 2025 Aspect Marketing & Advertising Awards.
- 'Make It Mine' generated 57 million impressions, 24 million engagements, 32 million video views and more than 67,000 hours of watch time.
- Serves as an independent board director for Fidelity Memorial Group.

## Latest updates

- **2026** — Brookdale earned multiple honors at the 2026 Telly Awards for the 'Make It Mine' web series.
- **2026** — Brookdale won the 2026 Argentum Best of the Best Award for 'Make It Mine.'
- **2025** — Brookdale recognized with two 2025 Aspect Marketing & Advertising Awards for 'The Grey Take' podcast and 'Make It Mine' social campaign.

## Links

- Website: https://brookdale.com
- LinkedIn: http://www.linkedin.com/in/dcygan
- YouTube: https://www.youtube.com/@brookdaleliving

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Profile page: https://yespress.io/david-cygan
Published by YesPress — https://yespress.io
Last updated: 2026-08-11