# David Boice

> David Boice is the co-founder and CEO of Team Velocity, the automotive technology company behind the Apollo Customer Experience Platform. He began in dealership aftermarket work and co-founded AutoMark with his father at 22. His work focuses on connecting dealership advertising, websites, retailing, and service experiences.

- **Role:** Co-Founder and CEO at Team Velocity
- **Organizations:** Team Velocity, AutoMark, CyberCar, BoatVentures, CallRevu, Tier10, Automotive Leadership Roundtable
- **Education:** Washington State University
- **Known for:** Co-founded AutoMark at 22 and subsequently sold it to Reynolds and Reynolds., Co-founded Team Velocity, developer of Apollo., Team Velocity announced its second consecutive Inc. Power Partner recognition on October 20, 2026.

## Career timeline

- **1987** — Recalls entering dealership aftermarket sales, then starting AutoMark with his father at age 22.
- **1999** — His personal timeline records AutoMark adoption by 57 of the top 100 dealership groups and combination with Half-A-Car.
- **2000** — His personal timeline and WardsAuto interview date the AutoMark sale to Reynolds and Reynolds to this year.
- **2002** — His personal timeline records Reynolds acquiring BoatVentures.
- **2005** — Co-founded Team Velocity with Budd Blackburn.
- **2008** — His personal timeline records co-founding CallRevu.
- **2009** — His personal timeline records co-founding Tier10.
- **2011** — His personal timeline records IntellaCar and DealerApp investments and co-founding Automotive Leadership Roundtable.
- **2026** — Led Team Velocity as it acquired Foundation Direct in May.

## Achievements

- Co-founded AutoMark at 22 and subsequently sold it to Reynolds and Reynolds.
- Co-founded Team Velocity, developer of Apollo.
- Team Velocity announced its second consecutive Inc. Power Partner recognition on October 20, 2026.

## Latest updates

- **2026-10** — Team Velocity announced its second consecutive Inc. Power Partner Award on October 20.
- **2026-06** — Discussed integration, personalization, and AI in a June 23 MarTech Cube interview.
- **2026-05** — Team Velocity announced the Foundation Direct acquisition on May 18.
- **2026-03** — Published a March 24 LinkedIn article on Google Vehicle Ads pricing and payment changes.

## Links

- Website: https://davidboice.com/
- LinkedIn: https://www.linkedin.com/in/davidboice

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Profile page: https://yespress.io/david-boice
Published by YesPress — https://yespress.io
Last updated: 2026-10-23