# Dave Selinger

> Dave Selinger is the co-founder and CEO of Deep Sentinel, a Pleasanton, California company that pairs AI with live human guards to stop crimes before they happen rather than just record them. An early Amazon data scientist who reported to Jeff Bezos, he went on to co-found Redfin, build personalization giant RichRelevance, and now runs a security operation that says it intervenes in thousands of crimes a month. In June 2025 Deep Sentinel raised an oversubscribed $15 million Series B.

- **Role:** Co-Founder and CEO at Deep Sentinel
- **Organizations:** Deep Sentinel, RichRelevance, Redfin, Amazon, Silicon Climate, Overstock.com
- **From:** Merlin / Grants Pass, Oregon, United States
- **Nationality:** American
- **Education:** B.S. in Computer Science, Stanford University
- **Known for:** Co-founded Redfin, now a multi-billion-dollar real estate brokerage, Founded RichRelevance, ranked #1 for retail personalization in the US and EU, leading it through four acquisitions, Co-invented Amazon Advertising, now a multi-billion-dollar division

## Career timeline

- **1998** — Dropped out of Stanford to start ventures during the dot-com era, including the charity MyTwoFrontTeeth.org
- **2003** — Graduated Stanford with a B.S. in Computer Science; hired at Amazon, reporting closely to Jeff Bezos
- **2003-2004** — Built data-driven systems at Amazon credited with helping grow annual profit by $50M+ and co-invented what became Amazon Advertising
- **2004** — Co-founded Redfin and served as its first Chief Technology Officer
- **2005** — VP of Software Development, Personalization and Data Mining at Overstock.com
- **2006** — Founded RichRelevance, becoming the #1 retail personalization platform in the US and EU
- **2014** — Co-founded Silicon Climate
- **2015** — Advisor to GridCure and Rainforest Connection
- **2016** — Co-founded Deep Sentinel as CEO
- **2025** — Deep Sentinel raised an oversubscribed $15M Series B led by Egis Capital Partners

## Achievements

- Co-founded Redfin, now a multi-billion-dollar real estate brokerage
- Founded RichRelevance, ranked #1 for retail personalization in the US and EU, leading it through four acquisitions
- Co-invented Amazon Advertising, now a multi-billion-dollar division
- Built Amazon data systems credited with driving $50M+ in annual profit and a portfolio of patents
- Raised an oversubscribed $15M Series B for Deep Sentinel in 2025 (total funding ~$53.4M)
- Deep Sentinel reports stopping over 4,000 crimes per month and doubled sales bookings year over year

## Latest updates

- **2025-06** — Deep Sentinel announced an oversubscribed $15M Series B led by Egis Capital Partners, with Intel Capital, Shasta Ventures and others, to scale AI-enabled live guard monitoring across the US.
- **2025-04** — Selinger presented Deep Sentinel's AI-plus-live-monitoring model at ISC West 2025, emphasizing crime prevention over recording.

## Links

- Website: https://www.deepsentinel.com
- LinkedIn: http://www.linkedin.com/in/selly
- Twitter/X: https://twitter.com/daveselinger
- YouTube: https://www.youtube.com/watch?v=K0FNCDhDHRQ
- Facebook: https://www.facebook.com/deepsentinel/

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Profile page: https://yespress.io/dave-selinger
Published by YesPress — https://yespress.io
Last updated: 2026-06-13