# Dave Schneider

> Dave Schneider is Vice President and Chief Marketing Officer of Red Wing Shoe Company, the family-owned, Minnesota-based maker of iconic American work boots founded in 1905. He leads the company's global marketing practice, spanning brand management, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications, reporting directly to the CEO. After years in senior roles at leading agencies including Digitas, Tribal DDB, and BBDO, he brought an agency creative sensibility to an operator's job, championing a marketing model that balances long-term brand equity with performance-driven revenue while putting the skilled-trades workers who wear the boots at the center of the brand's story.

- **Role:** Vice President / Chief Marketing Officer at Red Wing Shoe Company
- **Organizations:** Red Wing Shoe Company, Digitas, Tribal DDB, BBDO, American Marketing Association
- **Nationality:** American
- **Education:** B.A., Economics & Business Management (double major), Luther College (Decorah, Iowa)
- **Known for:** Leads Red Wing Shoe Company's global marketing practice across brand, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications, Launched the 'Not on Sale' Labor Day campaign celebrating skilled-trades workers instead of discounting, Developed the Wall of Honor program, inducting 4 to 8 trades professionals annually

## Career timeline

- **earlier** — Held senior leadership roles at advertising agencies including BBDO, Tribal DDB, and Digitas
- **earlier** — Served on the Board of Directors of the American Marketing Association
- **current** — Vice President and Chief Marketing Officer at Red Wing Shoe Company, leading global marketing and reporting to the CEO
- **2025-10** — Featured guest on The CMO Podcast with Jim Stengel, episode 'Boots, Builders, and Brand Legacy'

## Achievements

- Leads Red Wing Shoe Company's global marketing practice across brand, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications
- Launched the 'Not on Sale' Labor Day campaign celebrating skilled-trades workers instead of discounting
- Developed the Wall of Honor program, inducting 4 to 8 trades professionals annually
- Created 'The Crew,' a private community of accomplished professionals who provide product feedback and content collaboration
- Named CMO of the Week by Brand Innovators

## Latest updates

- **2025-10** — Appeared on The CMO Podcast with Jim Stengel for the episode 'Boots, Builders, and Brand Legacy,' discussing Red Wing's 120-year heritage and marketing strategy.

## Links

- Website: https://redwingshoeco.com
- LinkedIn: http://www.linkedin.com/in/daveschneider

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Profile page: https://yespress.io/dave-schneider
Published by YesPress — https://yespress.io
Last updated: 2026-08-01