# Dave Morrow

> Dave Morrow is the founder and CEO of Lume Cannabis Co. and the founder of Warrior Sports. A Princeton lacrosse national champion and two-time world champion with Team USA, he developed titanium lacrosse shafts before building an equipment business acquired by New Balance. He launched Lume in 2019 with a focus on product design, manufacturing scale and Michigan retail.

- **Role:** Founder and CEO at Lume Cannabis Co.
- **Organizations:** Lume Cannabis Co., Warrior Sports, Major League Lacrosse, Princeton University, United States national lacrosse team, YPO
- **Nationality:** American
- **Education:** Princeton University, Brother Rice High School
- **Known for:** Helped Princeton win its first NCAA lacrosse championship in 1992., Three-time All-American and All-Ivy selection, 1991-1993., National defenseman of the year in 1992 and 1993; national player of the year in 1993.

## Career timeline

- **1989** — Entered Princeton University after attending Brother Rice High School in Michigan.
- **1992** — Used titanium lacrosse shafts during Princeton’s first NCAA championship campaign; Warrior’s origins are commonly dated to this period.
- **1993** — Graduated from Princeton; won the Raymond Enners Award as national player of the year.
- **1994** — Won world championship gold with Team USA.
- **1998** — Won a second world championship and earned All-World honors.
- **1999** — Co-founded Major League Lacrosse with Jake Steinfeld and Tim Robertson; league play began in 2001.
- **2004** — New Balance acquired a controlling interest in Warrior; Morrow continued as CEO.
- **2018** — Received the NCAA Silver Anniversary Award and entered the National Lacrosse Hall of Fame.
- **2019** — Left the Warrior CEO role in January and launched Lume Cannabis Co. with cofounders Robert and Donald Barnes.

## Achievements

- Helped Princeton win its first NCAA lacrosse championship in 1992.
- Three-time All-American and All-Ivy selection, 1991-1993.
- National defenseman of the year in 1992 and 1993; national player of the year in 1993.
- Team USA world champion in 1994 and 1998; All-World selection in 1998.
- Developed titanium lacrosse shafts and founded Warrior Sports.
- Co-founded Major League Lacrosse.
- First Princeton alumnus to receive the NCAA Silver Anniversary Award, in 2018.
- Inducted into the National Lacrosse Hall of Fame in 2018.

## Latest updates

- **2026-07** — A Forbes profile identified Morrow as Lume cofounder and CEO, reported 40 Michigan dispensaries and 1,400 employees, and put 2025 revenue at $190 million. Morrow discussed national expansion as a future ambition.

## Links

- LinkedIn: https://www.linkedin.com/in/dave-morrow-959455422

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Profile page: https://yespress.io/dave-morrow
Published by YesPress — https://yespress.io
Last updated: 2026-10-21