# Dave Hendricks

> Dave Hendricks is the co-founder and CEO of Vertalo, an Austin-based platform that acts as an SEC-registered transfer agent and tokenization engine for real-world assets. He has spent close to a decade building infrastructure to turn illiquid private securities into compliant, transferable digital assets. A serial entrepreneur, he previously co-founded LiveIntent, the programmatic email advertising platform, and helped build CheetahMail into the world's largest email service provider before its 2004 sale to Experian. Earlier he ran the worldwide relationship between Arthur Andersen and Oracle and worked on large securitization projects. He is known for a pragmatic, institution-focused view of crypto and a habit of dismissing hype cycles in favor of durable financial plumbing.

- **Role:** Co-Founder and CEO at Vertalo
- **Organizations:** Vertalo, LiveIntent, CheetahMail, Oracle, Arthur Andersen, SeriesX
- **Nationality:** American
- **Education:** BA, Political Science, The George Washington University
- **Known for:** Co-founded and leads Vertalo, an SEC-registered transfer agent and tokenization platform for real-world assets, Co-founded LiveIntent, one of the largest programmatic email advertising platforms, with 3,000+ publisher clients, Helped build CheetahMail into the world's largest email service provider, sold to Experian in 2004

## Career timeline

- **1990s** — Started as a young technologist at Arthur Andersen, working on networking, databases, and large securitization projects including work tied to JE Robert and Goldman Sachs
- **late 1990s** — Ran the worldwide relationship between Arthur Andersen and Oracle Corporation
- **early 2000s** — EVP of Sales and Marketing at CheetahMail, helping build the world's largest email service provider
- **2004** — CheetahMail sold to Experian
- **2009** — Co-founded LiveIntent, a programmatic email advertising platform, serving as Managing Director UK
- **2017** — Co-founded Vertalo (out of SeriesX) after regulatory challenges with ICO structures; pivoted to SEC-compliant security tokens
- **2017** — Left LiveIntent to focus on Vertalo full time
- **2020** — Vertalo announces tokenizing up to $500 million in assets on the Tezos blockchain
- **2023** — Vertalo raises a $4M Series A (total funding reported around $9.25M)
- **2025** — Positions Vertalo around the GENIUS Act, stablecoins, and private equity tokenization

## Achievements

- Co-founded and leads Vertalo, an SEC-registered transfer agent and tokenization platform for real-world assets
- Co-founded LiveIntent, one of the largest programmatic email advertising platforms, with 3,000+ publisher clients
- Helped build CheetahMail into the world's largest email service provider, sold to Experian in 2004
- Ran the worldwide Arthur Andersen-Oracle relationship early in his career
- Reported to have raised roughly $80 million across his ventures over 20+ years
- Executed one of the earlier SEC-compliant Reg D security token offerings (Vertalo's own V-Token)

## Latest updates

- **2025-08** — Framed the GENIUS Act as favoring builders over banks, arguing the real winners are companies that help institutions issue and manage tokenized products and stablecoins.
- **2025-12** — In interviews on 2026 trends, called private equity tokenization the most interesting emerging trend and argued stablecoins were the dominant 2025 crypto story.

## Links

- Website: https://vertalo.com
- LinkedIn: http://www.linkedin.com/in/davehendricks
- Twitter/X: https://twitter.com/davehendricks
- YouTube: https://www.youtube.com/watch?v=cPvsoEOerBo

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Profile page: https://yespress.io/dave-hendricks
Published by YesPress — https://yespress.io
Last updated: 2026-07-20