# DataWeave

> DataWeave is an AI-powered digital commerce analytics company that helps consumer brands and retailers grow revenue and protect margins online. Its SaaS platform aggregates and analyzes public e-commerce data at massive scale to deliver pricing intelligence, digital shelf analytics, assortment insights, and brand protection to more than 400 global brands and retailers, including Zappos, Costco, and Home Depot.

- **Founded:** 2011
- **Headquarters:** Bellevue, Washington, United States (R&D in Bengaluru, India)
- **Founders:** Karthik Bettadapura (Co-Founder & CEO), Vikranth Ramanolla (Co-Founder & CTO)
- **Team size:** ~240 employees
- **Products:** Pricing Intelligence, Digital Shelf Analytics, Assortment Analytics, Brand Protection, Content Analytics
- **Notable:** Serves 400+ global brands and retailers across pricing, digital shelf, assortment, and brand protection., Data regularly cited by major media including CNBC, Reuters, and Financial Express for retail pricing analysis., Zappos has run on DataWeave's Pricing Intelligence platform since 2021.

## Products & services

- **Pricing Intelligence** — AI-driven competitor price monitoring, price modeling, and dynamic pricing recommendations to protect margin and grow revenue across channels.
- **Digital Shelf Analytics** — Measures and optimizes KPIs like content compliance, availability, share of search, promotions, and ratings/reviews across online retailers.
- **Assortment Analytics** — Benchmarking and gap analysis to build winning product assortments and identify white-space opportunities.
- **Brand Protection** — AI-powered detection of counterfeits, MAP violations, unauthorized sellers, and content misuse across online marketplaces.
- **Content Analytics** — Audits and optimizes product listing content for compliance and conversion on the digital shelf.
- **Data Collection API & Product Matching** — Scalable web data aggregation, machine-learning product matching, and sentiment analysis powering the platform.

## Achievements

- Serves 400+ global brands and retailers across pricing, digital shelf, assortment, and brand protection.
- Data regularly cited by major media including CNBC, Reuters, and Financial Express for retail pricing analysis.
- Zappos has run on DataWeave's Pricing Intelligence platform since 2021.
- Helped one client add ~3% gross margin by identifying underpriced products; Insight Enterprises reported up to 46% revenue lift.
- Featured by Analytics India Magazine for AI solutions authenticating products and eliminating counterfeits (2024).

## Latest updates

- **2025-11** — DataWeave data cited by Detroit Free Press and Financial Express on furniture price increases and festive-season pricing trends.
- **2025-10** — CNBC featured DataWeave data on Nike price increases under CEO Elliott Hill's turnaround plan.
- **2025-08** — DataWeave's analysis of 15,000 items cited by Detroit Free Press on back-to-school cost increases.
- **2025-07** — CNBC and Reuters cited DataWeave tracking data on tariff-triggered price hikes and China-made goods on Amazon.
- **2024-06** — Appointed Edward Salas as Senior Vice President of Retail Strategy.

## Links

- Website: https://dataweave.com
- LinkedIn: https://www.linkedin.com/company/dataweave
- Twitter/X: https://twitter.com/dataweavein
- YouTube: https://www.youtube.com/@dataweave
- Facebook: https://www.facebook.com/DataWeave/

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Profile page: https://yespress.io/dataweave
Published by YesPress — https://yespress.io
Last updated: 2026-07-21