# Datavations

> Datavations is a New York-based, AI-powered market intelligence platform built exclusively for manufacturers and distributors in the building materials and home improvement industries. It aggregates granular, store-level and SKU-level retail data across thousands of stores to give suppliers the cross-retailer visibility they otherwise lack - helping them optimize pricing, inventory, and product assortment, and walk into merchant meetings armed with data their retail partners don't have. Founded in 2020 by Philip Odelfelt, the company raised a $17M Series A in July 2025 led by Forestay Capital.

- **Founded:** 2020
- **Headquarters:** New York, New York, United States
- **Founders:** Philip Odelfelt (Co-Founder & CEO), Jacob Lucas (Co-Founder & Lead Engineer)
- **Team size:** ~60 employees (2026)
- **Products:** Measure, Assortment Optimization, Inventory Optimization, Price Optimization, Commerce Alert Hub
- **Notable:** Raised $17M Series A in July 2025 led by Forestay Capital, bringing total funding to ~$27M, Closed a fully-subscribed $4.2M Seed round in August 2023, Tracks 12,000+ stores daily across the home improvement retail landscape

## Products & services

- **Measure** — Tracks competitors, pricing, sales, and category trends across retailers so suppliers can see how their products perform relative to the broader market.
- **Assortment Optimization** — Identifies assortment gaps and provides the SKU-level evidence needed to justify placements and win line reviews.
- **Inventory Optimization** — Detects stockouts and inventory imbalances at store level to reduce lost sales and optimize stock across the network.
- **Price Optimization** — Sets and monitors pricing by SKU, by store, and by day, informed by price elasticity and competitive positioning.
- **Commerce Alert Hub** — Monitors pricing, sales, and inventory trends across the market and surfaces real-time alerts on stockouts, price changes, and market events.
- **PLR Playbooks** — Productized line-review templates that package Datavations analytics into repeatable merchant-meeting deliverables.
- **Custom Solutions** — Hands-on analyst engagements delivering bespoke competitive retail intelligence for building materials manufacturers.

## Achievements

- Raised $17M Series A in July 2025 led by Forestay Capital, bringing total funding to ~$27M
- Closed a fully-subscribed $4.2M Seed round in August 2023
- Tracks 12,000+ stores daily across the home improvement retail landscape
- Customers report $120M in incremental orders won, ~20% margin improvement, and ~15% share growth
- Attracted notable data-industry backers including Travis May (LiveRamp/Datavant) and Rusty Reed (former Procore CFO)

## Latest updates

- **2025-07** — Closed $17M Series A led by Forestay Capital with Morpheus Ventures and existing investors, plus angels Travis May and Rusty Reed.
- **2025-07** — Announced plans to scale the team, accelerate product development, and expand across North America.
- **2025** — Launched Commerce Alert Hub to monitor pricing, sales, and inventory trends in real time.

## Links

- Website: https://datavations.ai
- LinkedIn: http://www.linkedin.com/company/datavations

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Profile page: https://yespress.io/datavations
Published by YesPress — https://yespress.io
Last updated: 2026-07-21