# Datasembly

> Datasembly is an enterprise retail-intelligence company that collects publicly available, store-level pricing, promotion, assortment and availability observations, organizes them into comparable product data, and delivers the results through Compass, dashboards and data exports. Founded in 2014 by former Applied Predictive Technologies engineers Ben Reich and Dan Gallagher, it built a business around replacing clipboard audits and slow, averaged market data with fresher local evidence. SPINS acquired the company in June 2025, combining Datasembly's shelf-level view with SPINS' product and performance intelligence.

- **Founded:** 2014
- **Headquarters:** Tysons, Virginia, United States
- **Founders:** Ben Reich (CEO and co-founder at the time of acquisition; later President), Dan Gallagher (Co-founder, former CTO and board member)
- **Team size:** 56 employees listed on LinkedIn as of August 2026; third-party and historical counts vary
- **Products:** Compass, Competitive Product Matching, Data Collection and Exports, Snapshot
- **Notable:** Built a collection spanning more than 150,000 stores, 200+ retailers and 30,000 ZIP codes, according to company materials., Reported more than 12 billion product observations per week and more than 1.8 trillion observations in its collection., Helped an anonymous battery manufacturer shorten a retail price-change process from 13 weeks to 2-3 weeks, with a reported 1.3% revenue gain and 0.2% trade-budget savings.

## Products & services

- **Compass** — An answers-first FMCG retail-activity intelligence platform for pricing, promotion, assortment, category analysis, dashboards, alerts and shareable reporting.
- **Competitive Product Matching** — Machine-learning and natural-language matching plus human quality assurance for national-brand, private-label, variable-weight and PLU comparisons, with ongoing maintenance.
- **Data Collection and Exports** — Near-real-time observation of publicly available retail pricing, promotion, assortment and availability data, delivered through the application, cloud exports and Snowflake integrations.
- **Snapshot** — A free, limited preview of live grocery pricing, promotion and availability data across thousands of products.

## Achievements

- Built a collection spanning more than 150,000 stores, 200+ retailers and 30,000 ZIP codes, according to company materials.
- Reported more than 12 billion product observations per week and more than 1.8 trillion observations in its collection.
- Helped an anonymous battery manufacturer shorten a retail price-change process from 13 weeks to 2-3 weeks, with a reported 1.3% revenue gain and 0.2% trade-budget savings.
- Helped a cereal manufacturer move two retail partners on price 8-10 weeks faster, with a reported $500,000 sales gain in ten weeks and $2.7 million projected across those partners.
- Launched Compass in July 2025 after SPINS announced its acquisition of Datasembly in June 2025.
- Datasembly data has supported FDA analysis of infant-formula in-stock rates.

## Latest updates

- **2025-06** — SPINS acquired Datasembly for an undisclosed price, pairing Datasembly's real-time shelf intelligence with SPINS' CPG product and performance data.
- **2025-07** — Datasembly launched Compass, an answers-first platform organized around pricing, promotion, assortment and category activity.
- **2026-06** — SPINS published an Olds Products case story showing how Compass shelf data and SPINS performance intelligence were used together to correct assumptions about promotional cadence.
- **2026-08** — Datasembly published a back-to-school analysis reporting a 0.8% year-over-year dip in its lunch basket and a 10.74% rise in its tracked school-supply basket.

## Links

- Website: https://datasembly.com
- LinkedIn: https://www.linkedin.com/company/datasembly
- Twitter/X: https://x.com/datasembly
- Facebook: https://www.facebook.com/datasembly/

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Profile page: https://yespress.io/datasembly
Published by YesPress — https://yespress.io
Last updated: 2026-08-20