# Darwill

> Darwill is a family-owned US marketing company combining customer data, predictive modeling, creative services, direct mail production, digital marketing, and reporting. Its integrated services help national brands and local operators acquire and retain customers, with particular experience in hearing care and other multi-location businesses.

- **Founded:** 1951
- **Headquarters:** Hillside, United States
- **Founders:** William Van Dyke Sr. (Founder and original CEO)
- **Products:** Direct mail and print production, Automated trigger marketing, Data science and predictive models, Digital marketing, Omnichannel strategy and creative
- **Notable:** Founded in 1951 and still family-owned in its third generation., 2026 USA TODAY Top Workplaces award, as announced by Darwill., A published dental case reports $1,004,000 revenue on $102,575 investment following 15 targeted campaign tests.

## Products & services

- **Direct mail and print production** — Personalized traditional and programmatic direct mail, creative development, production, fulfillment, and mailing.
- **Automated trigger marketing** — CRM/POS-connected campaigns responding to purchases, birthdays, new moves, appointments, and other events; this service advertises per-piece pricing without monthly or subscription fees.
- **Data science and predictive models** — Data cleaning, enrichment, individual-level scoring, look-alike and response models, hold-out validation, and ongoing model updates.
- **Digital marketing** — Paid search, SEO, digital display, paid social, streaming advertising, and email marketing.
- **Omnichannel strategy and creative** — Audience planning, messaging, campaign design, testing, and coordinated national and local execution.
- **Reporting** — Cross-channel reporting with campaign costs, leads, transactions, QR scans, call tracking, and matchback analysis.
- **Contact Center** — Inbound and outbound calls, text handling, appointment booking and confirmation, and custom scripts.

## Achievements

- Founded in 1951 and still family-owned in its third generation.
- 2026 USA TODAY Top Workplaces award, as announced by Darwill.
- A published dental case reports $1,004,000 revenue on $102,575 investment following 15 targeted campaign tests.
- A published new-mover case reports $98,267 revenue on $6,382 investment across 11,000 households.
- A nonprofit case reports twice as many donors in the first implementation year after model-based targeting.

## Latest updates

- **2026-09** — Published an article on omnichannel attribution for hearing care on September 14.
- **2026-07** — Announced a 2026 USA TODAY Top Workplaces award on July 16.
- **2026-06** — Published a national hearing care marketing program case on June 3.
- **2026-03** — Published cases about trigger marketing for hearing care and model-based donor acquisition on March 9.

## Links

- Website: https://www.darwill.com/
- LinkedIn: https://www.linkedin.com/company/darwill
- Twitter/X: https://twitter.com/Darwill_Inc
- Instagram: https://www.instagram.com/darwill_inc/
- Facebook: https://www.facebook.com/Darwillinc

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Profile page: https://yespress.io/darwill
Published by YesPress — https://yespress.io
Last updated: 2026-10-25