# Dark Matter Media

> Dark Matter Media is a privately held New York public relations and creative consulting firm founded in 2014 by Scott Jawson. It specializes in music and culture, combining media relations, marketing, promotion, influencer work, and creative direction for a roster that ranges from developing artists to Chief Keef, Cash Cobain, Yeat, Lil Tecca, Rolling Loud, and 9th Wonder. Its most revealing public case study turned arguments over the order of verses on Cash Cobain's 14-artist track "Problem" into an interactive remix tool that let listeners arrange the song themselves.

- **Founded:** 2014
- **Headquarters:** Brooklyn, United States
- **Founders:** Scott Jawson (Founder / CEO)
- **Products:** Public relations and media relations, Creative consulting and direction, Marketing, promotions, and influencer marketing, Interactive campaign development
- **Notable:** Built an official roster of roughly 100 current clients by September 2026, alongside a substantial past-client archive., Developed the 2024 Problem Solver experience for Cash Cobain, turning fan debate about a 14-artist remix into an interactive, shareable tool., Earned national coverage for Problem Solver in The Washington Post, which identified Dark Matter's Sam Hadelman as Cash Cobain's PR lead.

## Products & services

- **Public relations and media relations** — Campaign strategy, press outreach, narrative positioning, and media coordination for artists and culture clients across digital, print, and broadcast outlets.
- **Creative consulting and direction** — Creative concepts and campaign direction designed to turn releases and audience behavior into culturally legible stories.
- **Marketing, promotions, and influencer marketing** — Promotion and audience-development work spanning social channels, creators, streaming campaigns, and release moments.
- **Interactive campaign development** — Custom activations such as Cash Cobain's Problem Solver, which let listeners select and reorder verses from the song 'Problem.'

## Achievements

- Built an official roster of roughly 100 current clients by September 2026, alongside a substantial past-client archive.
- Developed the 2024 Problem Solver experience for Cash Cobain, turning fan debate about a 14-artist remix into an interactive, shareable tool.
- Earned national coverage for Problem Solver in The Washington Post, which identified Dark Matter's Sam Hadelman as Cash Cobain's PR lead.
- Maintained credited publicity roles on campaigns involving Warner Records, BET, RCA Records, Monster Energy, and Outbreak Presents.
- Expanded its stated footprint from New York headquarters to a New York and Los Angeles presence.

## Latest updates

- **2026-09** — The official client page listed roughly 100 current artists and culture clients, including A$AP Nast, Cash Cobain, Chief Keef, Lil Tecca, Rolling Loud, Veeze, Yeat, and 9th Wonder.
- **2026-06** — Director of public relations Sam Hadelman appeared on Connecticut Public's annual 'Song of the summer' discussion.
- **2026-05** — The agency advertised for a New York lead publicist with four-plus years of PR experience and established media and industry relationships.
- **2026-02** — Dark Matter staff were listed as media contacts for Che's Monster Energy Outbreak Tour announcement.
- **2025-09** — Scott Jawson, Sam Hadelman, and Nico Schwed appeared as Dark Matter Media contacts on a Warner Records release for Nobu Woods.

## Links

- Website: https://darkpr.com
- LinkedIn: https://www.linkedin.com/company/darkpr
- Twitter/X: https://x.com/darkmatterpr_
- Instagram: https://www.instagram.com/darkmatterpr/

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Profile page: https://yespress.io/dark-matter-media
Published by YesPress — https://yespress.io
Last updated: 2026-09-23