# Dario Ambrosini

> Dario Ambrosini is the chief marketing officer of Propel Software, where he leads marketing, sales development and partnerships for a platform that connects product lifecycle, quality and product information management. His route there ran from corporate development and finance through American Express, Yahoo, Switchfly and Manta. Across that career, a consistent method emerged: begin with the customer, bring finance into the room, measure what can be measured and reserve enough room to test what cannot yet be proved.

- **Role:** Chief Marketing Officer at Propel Software
- **Organizations:** Propel Software, Manta, Switchfly, Yahoo!, American Express, JB Oxford & Co.
- **Education:** Undergraduate degree in Finance, University of California, Berkeley, Haas School of Business, MBA in Marketing, UCLA Anderson School of Management
- **Known for:** Built a career across finance, product management, marketing and operations at global public brands and venture-backed SaaS companies., Leads marketing, sales development and partnerships at Propel Software., Hosted 25 episodes of The Platform Rules podcast between 2022 and 2023.

## Career timeline

- **Early career** — Worked in corporate development at a company acquiring other businesses; led a small acquisition team involved in operations, marketing and customer service.
- **Later** — Joined American Express as a senior marketing manager, bringing finance knowledge to a new division.
- **Later** — Held marketing and product management roles at Yahoo!.
- **By 2011** — Served as vice president of marketing at ezRez, the company later known as Switchfly.
- **2012–2014** — Served as chief marketing officer at Switchfly, an enterprise travel and loyalty software company.
- **2014–2019** — Held chief marketing officer and chief operating officer roles at Manta, a platform for small-business owners.
- **2019–present** — Joined Propel Software as chief marketing officer; his remit includes marketing, sales development and partnerships.
- **2022–2023** — Hosted The Platform Rules, a 25-episode podcast about digital transformation for product companies.
- **2025** — Appeared on Pipeline Visionaries to discuss category creation, complex buying committees and AI-shaped discovery.
- **2026** — Presented and published video conversations about agentic AI, engineering workflows and human oversight in regulated manufacturing.

## Achievements

- Built a career across finance, product management, marketing and operations at global public brands and venture-backed SaaS companies.
- Leads marketing, sales development and partnerships at Propel Software.
- Hosted 25 episodes of The Platform Rules podcast between 2022 and 2023.
- Has published commentary on manufacturing, transformation, supply chains and AI through Converged, CEOWORLD and Entrepreneur.
- Helped articulate Propel's combined PLM, QMS and PIM positioning to distinct enterprise buying groups.

## Latest updates

- **2026-06** — Marked the close of Propulsion 2026 in Denver and highlighted customer speakers, award recipients and Propel's unified product-data and AI direction.
- **2026-05** — Published a Propulsion session on AI in regulated industries, including compliance, quality systems and human oversight.
- **2026-03** — Published an Inside the Solution episode about how Propel uses AI internally to build AI tools for product teams.
- **2025-11** — Appeared on Pipeline Visionaries to discuss selling a category buyers do not yet know to search for, account-based marketing and AI-driven discovery.
- **2025-09** — Published a CEOWORLD article outlining a framework for adopting AI in manufacturing.

## Links

- Website: https://www.propelsoftware.com/
- LinkedIn: https://www.linkedin.com/in/dario-ambrosini-saasmarketer/
- Twitter/X: https://twitter.com/dambrosini

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Profile page: https://yespress.io/dario-ambrosini
Published by YesPress — https://yespress.io
Last updated: 2026-09-02