# Dapper

> Dapper began in 2006 as a point and click tool for turning web pages into structured feeds and APIs. It applied that extraction engine to dynamic display advertising, letting marketers populate ads with live products and offers, and was acquired by Yahoo in 2010.

- **Founded:** 2006
- **Headquarters:** Sunnyvale, United States
- **Founders:** Eran Shir (Cofounder; founding CEO, later CTO), Jonathan Aizen (Cofounder; founding CTO)
- **Products:** Dapper / Dapp Factory, Facebook AppMaker, MashupAds, Dapper DisplayDR
- **Notable:** Built a point and click website-to-API tool in 2006., Launched MashupAds in private beta in 2008., Launched DisplayDR with full service and self service options in 2010.

## Products & services

- **Dapper / Dapp Factory** — Point and click extraction of website content into structured feeds and reusable web services, including XML, RSS and JSON.
- **Facebook AppMaker** — Tool that converted Dapps into Facebook applications; launched in private beta.
- **MashupAds** — Dynamic display creative that combined live advertiser content with the context of a publisher page.
- **Dapper DisplayDR** — Full service and self service platform combining dynamic product feeds, user intent and media buying for display campaigns.

## Achievements

- Built a point and click website-to-API tool in 2006.
- Launched MashupAds in private beta in 2008.
- Launched DisplayDR with full service and self service options in 2010.
- Acquired by Yahoo in 2010; the deal price was officially undisclosed.
- Dapper technology powered Yahoo Smart Ads for Homepage in 2011.

## Latest updates

- **2011-05** — Yahoo said Smart Ads for Homepage was powered by Dapper technology.
- **2010-10** — Yahoo announced an agreement to acquire Dapper; its financial terms were undisclosed.

## Links

- Website: http://www.dapper.net
- LinkedIn: https://www.linkedin.com/company/dapper/
- Twitter/X: https://twitter.com/dapper_net

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Profile page: https://yespress.io/dapper
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Last updated: 2026-09-28