# Danny Sit

> Danny Sit is the founder and CEO of NUU, an Irving-based maker of consumer smartphones and custom Android devices. His career connects a Hong Kong family manufacturing business with affordable mobile products, enterprise customization, and North Texas education partnerships.

- **Role:** Founder & CEO at NUU
- **Organizations:** NUU, Sun Cupid, Feitu Vision Technology Co., Limited, Morgan Stanley
- **Education:** Engineering degree; level and discipline unspecified, Northwestern University, Engineering degree; level and discipline unspecified, Stanford University
- **Known for:** Led NUU as it developed from consumer devices into custom Android hardware and software., NUU appeared on the Inc. 5000 in 2022, 2023, 2024 and 2026., NUU collaborated with Gabb on the Gabb Phone 4.

## Career timeline

- **—** — Engineering study at Northwestern and Stanford and work at Morgan Stanley, according to Feitu’s team biography.
- **2012** — NUU smartphone brand established; official company history identifies Sit as founder and CEO.
- **2013** — Quoted as NUU CEO at the launch of the MiniKey iPhone 5 keyboard case.
- **2014** — Discussed recently taking over the family business in a Ta Kung Pao interview.
- **2020** — Became more directly involved in NUU design, development and production as the enterprise strategy took shape.
- **2021** — NUU Mobile rebranded as NUU.
- **2024** — NUU partnered with FC Dallas and supported the Mesquite Imagination Station.
- **2025** — NUU and FC Dallas supported a Vogel North classroom with 20 tablets and accompanying technology.
- **2026** — Discussed NUU’s enterprise strategy in Chief Executive in September.

## Achievements

- Led NUU as it developed from consumer devices into custom Android hardware and software.
- NUU appeared on the Inc. 5000 in 2022, 2023, 2024 and 2026.
- NUU collaborated with Gabb on the Gabb Phone 4.
- NUU supported North Texas educational technology projects through its FC Dallas partnership.

## Latest updates

- **2026-09** — Chief Executive published an interview with Sit about enterprise customization, vertical integration and future connected devices.
- **2026-10** — Inc.’s public profile lists NUU at No. 4,906 on the 2026 Inc. 5000, verified in October 2026.
- **2025-10** — NUU and FC Dallas announced the Vogel North classroom donation.

## Links

- Website: https://nuuforbusiness.com/
- LinkedIn: https://www.linkedin.com/in/danny-sit-3715242

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Profile page: https://yespress.io/danny-sit
Published by YesPress — https://yespress.io
Last updated: 2026-10-15