# Dan'l Mackey Almy

> Dan'l Mackey Almy is the founder and CEO of DMA Solutions, the marketing agency she established in 2004 after a career at Standard Fruit & Vegetable and Fresh Del Monte Produce. A Texas A&M agricultural economics graduate, she helps fresh produce businesses develop brands and co-hosts the Self Smarter leadership podcast with Megan Zweig. Her public work includes a candid account of difficult leadership feedback and the dmAI Learning education initiative.

- **Role:** Founder & CEO at DMA Solutions
- **Organizations:** DMA Solutions, Self Smarter, dmAI Learning, Aggies for Fresh, Texas A&M University, Standard Fruit & Vegetable (former), Fresh Del Monte Produce (former)
- **Education:** Bachelor of Science in Agricultural Economics, Texas A&M University
- **Known for:** Produce Business 40 Under Forty, 2004, United Fresh Leadership Alumni Organization Outstanding Alumni Award, 2009, United Fresh Woman in Produce, 2012

## Career timeline

- **1994** — Graduated from Texas A&M University in December with a BS in Agricultural Economics.
- **1995** — Joined Standard Fruit & Vegetable; later became director of marketing.
- **2003** — Following the acquisition of Standard, served as vice president at Fresh Del Monte Produce, overseeing Walmart and Sam’s Club accounts for North America.
- **2004** — Founded DMA Solutions in March.
- **2012** — Honored as United Fresh’s Woman in Produce.
- **2013** — With Drew Almy, established the Aggies for Fresh excellence fund.
- **2015** — Inducted into the Tyrus R. Timm Honor Registry. Her Self Smarter biography places her team leadership evaluation in this year.
- **2022** — Continued as founder and CEO as Megan Zweig became DMA president; co-hosted the newly launched Self Smarter podcast.
- **2023** — Self Smarter introduced Improving Team Dynamics coaching.
- **2024** — DMA celebrated 20 years and reported serving more than 200 businesses.
- **2025** — Earned AI Fundamentals certification from AI Academy by SmarterX in October, according to her LinkedIn profile.

## Achievements

- Produce Business 40 Under Forty, 2004
- United Fresh Leadership Alumni Organization Outstanding Alumni Award, 2009
- United Fresh Woman in Produce, 2012
- Tyrus R. Timm Honor Registry induction, 2015
- Founded DMA Solutions, which reported serving more than 200 businesses by 2024

## Latest updates

- **2026-09** — Published a sales and marketing preparation article for the IFPA Global Show on September 30.
- **2026-08** — Published guidance on brand messaging guides and shared sales and marketing scorecards.
- **2025-11** — Published LinkedIn articles about AI adoption, experience and leadership.

## Links

- Website: https://www.dma-solutions.com/
- LinkedIn: https://www.linkedin.com/in/dmalmy
- Twitter/X: https://twitter.com/whynotfresh
- Instagram: https://www.instagram.com/fresheater/

---

Profile page: https://yespress.io/danl-mackey-almy
Published by YesPress — https://yespress.io
Last updated: 2026-10-22