# Danika Wong

> Danika Wong is the Los Angeles-based CMO and Head of Marketing Engine at Satisfi Labs. Across Macy's, GroundTruth, and Satisfi Labs, her work has focused on turning emerging technology into products and stories that customers can understand and use. In 2025 and 2026, that approach became unusually literal: she helped recast Satisfi Labs' brand and digital presence around an AI agent rather than a conventional website, while leading the launch of a business unit that joins inbound conversation, outbound marketing, and measurable revenue outcomes.

- **Role:** Chief Marketing Officer and Head of Marketing Engine at Satisfi Labs
- **Organizations:** Satisfi Labs, GroundTruth, Macy's, University of California, Irvine Dean's Leadership Society
- **Nationality:** American
- **Education:** BA in Political Science and International Studies, University of California, Irvine
- **Known for:** Won the Macy's Ideas Lab for an idea designed to enhance the Macy's customer experience., Held newly created Macy's roles focused on millennial and mobile marketing strategy., Helped position Satisfi Labs in conversational AI through marketing, product positioning, partnerships, and product leadership after joining in 2019.

## Career timeline

- **2006** — Graduated from the University of California, Irvine with a degree in political science and international studies.
- **By 2015** — At Macy's, held newly created roles leading millennial marketing strategy and mobile marketing strategy; won the Macy's Ideas Lab for an idea intended to improve customer experience.
- **2015-2019** — Served as Director of Marketing at GroundTruth, leading sales and product marketing for mobile location technology.
- **2019** — Joined Satisfi Labs, later holding responsibilities across marketing, product, and partnerships.
- **2022** — As CMO and Head of Product, focused on moving Satisfi Labs toward a product-led model through new features and partner integrations.
- **2025** — Led the public introduction of Satisfi Labs' new visual identity and became CMO and Head of Marketing Engine, overseeing a business unit joining inbound and outbound conversational capabilities.
- **2026** — Discussed Satisfi Labs' decision to anchor its digital presence in an AI-powered agentic experience on Conversations with MarTech.

## Achievements

- Won the Macy's Ideas Lab for an idea designed to enhance the Macy's customer experience.
- Held newly created Macy's roles focused on millennial and mobile marketing strategy.
- Helped position Satisfi Labs in conversational AI through marketing, product positioning, partnerships, and product leadership after joining in 2019.
- Led the 2025 launch of Satisfi Labs' new visual identity.
- Oversees Satisfi Labs' Marketing Engine business unit, which integrates inbound and outbound conversational capabilities.
- Serves on the executive committee of UC Irvine Social Sciences' Dean's Leadership Society.

## Latest updates

- **2026-01** — Appeared on the season-three premiere of Conversations with MarTech to discuss replacing a traditional company website with an AI-powered agentic experience and the new metrics needed to evaluate it.
- **2025-04** — Published Satisfi Labs' new visual identity, including its Double Delta logo and a brand system designed around the relationship between human and machine conversation.
- **2025** — Listed by UC Irvine as CMO and Head of Marketing Engine, leading marketing and the launch of a business unit integrating inbound and outbound conversational technology.

## Links

- Website: https://satisfilabs.com/
- LinkedIn: https://www.linkedin.com/in/danika-wong-7853b517/

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Profile page: https://yespress.io/danika-wong
Published by YesPress — https://yespress.io
Last updated: 2026-09-04