# Daniel's Home Center

> Daniel's Home Center is a family-owned Southern California retailer that sells furniture, appliances, electronics and mattresses across three big-box showrooms and a Magento-powered online store. Founded in 1991 by Chilean immigrant Daniel Rosenberg, it competes with national chains by stacking every room of the house under one roof, offering five flavors of financing at checkout, and leaning on decades of local trust rather than a hedge-fund balance sheet.

- **Founded:** 1991
- **Headquarters:** Anaheim, California, United States
- **Founders:** Daniel Rosenberg (Founder)
- **Team size:** ~47 employees
- **Products:** Furniture, Appliances, Electronics, Mattresses & Sleep, Financing
- **Notable:** Grew from a single 1991 Whittier furniture store into a three-location Southern California retailer, Opened flagship 'Daniel's Mega Store' in 2004, Serving Southern California for more than three decades

## Products & services

- **Furniture** — Living room, bedroom, dining, home office, youth and outdoor furniture, including sofas, sectionals, beds, dining sets and custom options.
- **Appliances** — Refrigeration, laundry, cooking, dishwashers and outdoor appliances from major brands.
- **Electronics** — TVs, speakers, tablets, computers and gaming, often bundled with appliance purchases.
- **Mattresses & Sleep** — Mattresses by size, adjustable bases, pillows and bedding.
- **Financing** — Checkout financing via Affirm, PayPal Pay Later, Synchrony and Snap Finance, plus in-house Daniel's Financing with instant pre-approval.
- **Delivery & Pickup** — White-glove local delivery throughout Southern California and same-day warehouse pickup for in-stock items.
- **E-commerce store** — Adobe Commerce (Magento 2) online store with order tracking and a bill-payment portal.

## Achievements

- Grew from a single 1991 Whittier furniture store into a three-location Southern California retailer
- Opened flagship 'Daniel's Mega Store' in 2004
- Serving Southern California for more than three decades
- Founded the Festival of Children and the Rosenberg Senior Center in 2004
- Built a full omnichannel operation on Adobe Commerce with five financing options at checkout

## Latest updates

- **2025-01** — Continues as a family-run business blending its traditional showroom model with an expanded e-commerce platform.
- **2026-08** — Running seasonal sale events (Labor Day, furniture and appliance/electronics bundles) across three stores and online.

## Links

- Website: https://danielshomecenter.com
- LinkedIn: http://www.linkedin.com/company/danielshomecenter
- Twitter/X: https://twitter.com/mydaniels
- Facebook: https://facebook.com/danielshomecenter

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Profile page: https://yespress.io/daniels-home-center
Published by YesPress — https://yespress.io
Last updated: 2026-08-20