# Danielle Brown

> Danielle Brown is a Toronto marketing executive and operator whose career has moved through music, satellite radio, loyalty, retail technology, direct-to-consumer commerce and SaaS. Now interim CMO at AgencyAnalytics after taking a year away from work, she brings a profit-minded approach to marketing while arguing that measurement must leave room for creative instinct, candid communication and teams built from varied points of view.

- **Role:** Interim Chief Marketing Officer at AgencyAnalytics
- **Organizations:** AgencyAnalytics, With Danielle Brown, Plusgrade, Points, Knix, Hubba, SiriusXM Canada, XM Canada, Universal Music, HMV, Dixon Hall, Royal Canadian Curling Club
- **Education:** Degree in dispute resolution, York University
- **Known for:** Built and led broad marketing teams spanning partner and product marketing, brand, content, performance marketing, analytics and data science., As Hubba's first CMO, consolidated previously distributed marketing activities into a formal cross-functional marketing organization., At Points, also led business operations functions including customer and partner support and product and promotions delivery.

## Career timeline

- **Before 2011** — Held marketing roles at HMV and Universal Music.
- **2011** — Served as Director of Automotive Marketing at XM Canada.
- **Before 2017** — Served as Vice President of Customer Conversion at SiriusXM and Vice President of Marketing at Points.
- **2017** — Joined Hubba in March as the company's first Chief Marketing Officer.
- **2018-2019** — Served as Chief Marketing Officer at Knix.
- **2019-2022** — Returned to Points as Chief Marketing Officer and led marketing plus business operations functions.
- **2022-2024** — Continued as CMO across Points and Plusgrade after Plusgrade acquired Points; represented the business at loyalty and travel-industry events.
- **2024** — Joined the board of the Royal Canadian Curling Club.
- **2026** — After a year away from work, began her first interim CMO engagement at AgencyAnalytics.

## Achievements

- Built and led broad marketing teams spanning partner and product marketing, brand, content, performance marketing, analytics and data science.
- As Hubba's first CMO, consolidated previously distributed marketing activities into a formal cross-functional marketing organization.
- At Points, also led business operations functions including customer and partner support and product and promotions delivery.
- Published commentary on loyalty and travel in Travel + Leisure, Mobile Marketing & Technology, Direct Marketing News and TripSavvy.
- Spoke publicly on marketing, entrepreneurship, loyalty, retail data and ancillary revenue.
- Contributed a 2026 Search Engine Journal article explaining how agencies can report AI-search visibility when organic traffic declines.

## Latest updates

- **2026-08** — Published guidance in Search Engine Journal on four AI-search visibility metrics agencies can report when organic traffic drops.
- **2026-06** — Announced her return after a year away and her first interim CMO engagement with AgencyAnalytics.
- **2024-11** — Appeared as a Plusgrade CMO panelist at an HSMAI Ontario event on hotel loyalty and ancillary revenue.
- **2024-10** — Discussed real-time personalization, AI, data analytics and loyalty growth in a Global Loyalty Organisation interview.

## Links

- Website: https://agencyanalytics.com/
- LinkedIn: https://www.linkedin.com/in/danielle-brown-7aaa3427/

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Profile page: https://yespress.io/danielle-brown
Published by YesPress — https://yespress.io
Last updated: 2026-08-24