# Daniella Pierson

> Daniella Pierson is a Colombian-American entrepreneur based in New York. She founded The Newsette as a Boston University student in 2015, co-founded Wondermind with Selena Gomez and Mandy Teefey, and left Wondermind in January 2023. In 2025 she announced CHASM, a business designed to support women entrepreneurs through free resources and grants funded by a private membership. Her career also includes agency work, investing and later scrutiny of company financial and audience claims.

- **Role:** Founder and CEO at CHASM; Founder and CEO at The Newsette
- **Organizations:** The Newsette, CHASM, Wondermind (co-founder; former co-CEO, departed January 2023), Newland (historical agency business), Be a Breadwinner (historical initiative), Serena Ventures (limited partner, as described in a 2023 interview)
- **From:** Jacksonville, United States
- **Nationality:** Colombian-American
- **Education:** Boston University, College of General Studies, Undergraduate business studies with an entrepreneurship concentration, Boston University, Questrom School of Business
- **Known for:** Created and expanded a student newsletter into The Newsette media business., Forbes 30 Under 30, Media, class of 2020., Boston University Young Alumni Award, 2023.

## Career timeline

- **2015** — Started The Newsette as a Boston University sophomore; recalled an initial audience of eight people.
- **2017** — Graduated from Boston University and developed advertising revenue for The Newsette.
- **2020** — Named to Forbes 30 Under 30 in Media; developed Newland, an agency business inside The Newsette.
- **2021** — Announced Wondermind with Selena Gomez and Mandy Teefey.
- **2022** — Wondermind launched in April with Pierson as co-founder and co-CEO; a small Newsette equity transaction implied a $200 million valuation at that time.
- **2023-01** — Departed Wondermind; her spokesperson later disputed former employees’ description of her departure as being pushed out.
- **2023** — Received Boston University’s Young Alumni Award.
- **2024** — Promoted Be a Breadwinner and appeared in Stanford’s View From The Top interview series.
- **2025-05** — Announced CHASM, a membership-funded platform intended to support women entrepreneurs.
- **2026-08** — Named in a Wondermind investor lawsuit; denied the allegations and denied using investor funds for personal expenses.

## Achievements

- Created and expanded a student newsletter into The Newsette media business.
- Forbes 30 Under 30, Media, class of 2020.
- Boston University Young Alumni Award, 2023.
- Co-founded Wondermind with Selena Gomez and Mandy Teefey.
- Launched CHASM in 2025 to support women entrepreneurs.

## Latest updates

- **2026-08** — Wondermind investors sued Pierson, Selena Gomez and Mandy Teefey over alleged misrepresentations. Pierson denied the allegations and said she never used investor funds for personal expenses; the allegations are not findings of liability.
- **2025-08** — Published CHASM essays about its member-funded model and lessons from her twenties.
- **2025-05** — Announced CHASM on May 20, describing a $25,000 annual private membership intended to fund free resources and grants for women founders.

## Links

- LinkedIn: https://www.linkedin.com/in/daniella-pierson
- Twitter/X: https://twitter.com/fromdaniella
- Instagram: https://www.instagram.com/daniella_pierson/
- TikTok: https://www.tiktok.com/@daniellapierson

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Profile page: https://yespress.io/daniella-pierson
Published by YesPress — https://yespress.io
Last updated: 2026-10-20