# Daniela Sichel

> Daniela Sichel is a Venezuelan-born psychologist, operator, and the co-founder and CEO of Miami-based Opción YO. After moving from Caracas to Miami, retraining at Nova Southeastern University, and later serving clients online from Lima, she co-founded a Spanish-language emotional-wellness platform in 2019 with Mariana Morales. Opción YO subsequently shifted from a broad specialist marketplace to a more structured, culturally attentive program, joined the Endeavor network, completed an acquisition involving entrepreneur Abi Mandelbaum, and reported $4.5 million in 2025 revenue and No. 141 on the 2026 Inc. 5000.

- **Role:** Co-Founder and CEO at Opción YO
- **Organizations:** Opción YO, Endeavor Miami, Nova Southeastern University
- **Nationality:** Venezuelan-American
- **Education:** Degree in psychology, University in Venezuela (not publicly identified), Graduate training leading to licensure in marriage and family therapy, Nova Southeastern University
- **Known for:** Co-founded Opción YO in 2019., Led Opción YO through its 2022 acquisition while remaining CEO., Participated in EndeavorLAB's third Miami cohort in 2021.

## Career timeline

- **Before 2008** — Built a psychology practice in Venezuela.
- **2008** — Moved from Venezuela to Miami with her husband and three children.
- **2010** — Enrolled at Nova Southeastern University after learning that her Venezuelan credentials did not transfer to U.S. practice requirements; met Mariana Morales there.
- **2016** — Moved with her family to Lima and continued serving existing clients online, an experience that validated remote delivery.
- **2019** — Co-founded Opción YO with Mariana Morales as a virtual Spanish-language platform.
- **2021** — Opción YO joined the third EndeavorLAB cohort in Miami.
- **2022** — Opción YO was acquired in a transaction involving entrepreneur Abi Mandelbaum; Sichel remained CEO and Morales remained COO.
- **2024** — Described Opción YO's shift to a subscription and structured five-stage program, with closer quality control and a full-time specialist model.
- **2026** — Opción YO ranked No. 141 on the Inc. 5000 with reported three-year growth of 2,227 percent.

## Achievements

- Co-founded Opción YO in 2019.
- Led Opción YO through its 2022 acquisition while remaining CEO.
- Participated in EndeavorLAB's third Miami cohort in 2021.
- Built a company that reported more than 100 employees and more than 40,000 clients by 2026.
- Reached $4.5 million in reported 2025 revenue.
- Reached No. 141 on the 2026 Inc. 5000, with reported three-year growth of 2,227 percent.
- Participated in Endeavor's Scaling Entrepreneurial Ventures program at Harvard Business School.

## Latest updates

- **2026-08** — Inc. reported that Opción YO ranked No. 141 on the 2026 Inc. 5000, posted 2,227 percent three-year growth, and generated $4.5 million in 2025 revenue.
- **2026-05** — Endeavor Miami published Sichel's perspective that sustainable leadership requires support, awareness, and connection before a breaking point.
- **2026-03** — Sichel attended the Miami edition of Startup Venezuela Summit with co-founder Mariana Morales and wrote publicly about the importance of Venezuelan founders continuing to build.
- **2026-02** — Published LinkedIn essays on organizational relationships, adult tension, and leadership growth.

## Links

- Website: https://opcionyo.com
- LinkedIn: https://www.linkedin.com/in/daniela-sichel
- Twitter/X: https://twitter.com/opcionyo
- YouTube: https://www.youtube.com/@opcionyo
- Instagram: https://www.instagram.com/opcionyo/
- Facebook: https://www.facebook.com/opcionyo
- TikTok: https://www.tiktok.com/@opcionyo

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Profile page: https://yespress.io/daniela-sichel
Published by YesPress — https://yespress.io
Last updated: 2026-08-27