# Daniel Zarick

> Daniel Zarick is the co-founder and CEO of Arrows, whose current product uses sales playbooks and deal context to prepare work for sales teams. Previously Twilio’s second product manager and the owner of software design studio No Small Things, he has built client applications, experimental products, and a public archive of projects that fell short of his expectations.

- **Role:** Co-founder & CEO at Arrows
- **Organizations:** Arrows, No Small Things, Twilio, Coudal Partners
- **Education:** Columbia College Chicago
- **Known for:** Served as Twilio’s second product manager., Co-founded Arrows with Benedict Fritz., Led Arrows through a $2.75 million seed financing in 2021 and a HubSpot strategic partnership in 2023.

## Career timeline

- **During college** — Packed Field Notes orders at Coudal Partners.
- **Before 2013** — Left college early to join Twilio as employee 23; became its second product manager.
- **2013** — Began independent software work after leaving Twilio.
- **2014-2015** — Built The Shakedown with Benedict Fritz.
- **2015** — Designed OneShot for Ian Ownbey and Jason Goldman.
- **2018** — Started Arrows explorations with Benedict Fritz in the fall.
- **2020** — Committed Arrows to serving SaaS customer success teams.
- **2021** — Arrows announced a $2.75 million seed round on June 21.
- **2022** — Removed Arrows’ dashboard and launched a deep HubSpot integration in the App Marketplace in April.
- **2023** — Announced HubSpot strategic partnership and investment on March 8.
- **2026** — Current Arrows website presents sales playbooks, gameplans, and automatically prepared sales work.

## Achievements

- Served as Twilio’s second product manager.
- Co-founded Arrows with Benedict Fritz.
- Led Arrows through a $2.75 million seed financing in 2021 and a HubSpot strategic partnership in 2023.
- Helped create Housecraft, later sold.

## Latest updates

- **2026-10** — As checked on October 13, the Arrows homepage describes playbooks, living deal gameplans, and proactive sales execution. This is an observation date, not a verified launch date.
- **2025-01** — Appeared on Avidly Talks episode 140 about customer onboarding and success in B2B SaaS.

## Links

- Website: https://www.danielzarick.com/
- LinkedIn: https://www.linkedin.com/in/danielzarick
- Twitter/X: https://twitter.com/danielzarick
- GitHub: https://github.com/danielzarick

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Profile page: https://yespress.io/daniel-zarick
Published by YesPress — https://yespress.io
Last updated: 2026-10-13