# Daniel Wjuniski

> Daniel Wjuniski is a São Paulo-based entrepreneur and Sallve co-founder who became executive chairman in March 2026, when Luís Coelho succeeded him as CEO. His earlier ventures include Minha Vida, acquired by Webedia, and iCarros. At Sallve, he helped develop a consumer-led beauty business, raise growth capital, expand distribution and bring back the makeup brand Contém1g.

- **Role:** Co-founder and Executive Chairman at Sallve
- **Organizations:** Sallve, Minha Vida, iCarros, Tech.fit, Endeavor, WebMotors, Johnson & Johnson
- **Education:** Fundação Armando Alvares Penteado, Pontifical Catholic University of São Paulo
- **Known for:** Co-founded multiple digital businesses, including Minha Vida and iCarros., EY Brazil 2010 Emerging category honoree., Endeavor entrepreneur since 2009.

## Career timeline

- **2000-2004** — Worked in marketing at WebMotors.
- **2006** — Co-founded Minha Vida.
- **2007** — Co-founded iCarros.
- **2009** — Became an Endeavor entrepreneur.
- **2010** — Named EY Brazil Entrepreneur of the Year honoree in the Emerging category for Minha Vida.
- **2017** — Minha Vida acquired by Webedia; became a founding board member of Tech.fit.
- **2018** — Co-founded Sallve and became CEO.
- **2019** — Sallve launched to consumers.
- **2021** — Sallve raised a R$110 million Series B and bought the Contém1g brand at auction.
- **2022** — Sallve announced the return of Contém1g.
- **2026-03** — Became Sallve executive chairman; Luís Coelho succeeded him as CEO.

## Achievements

- Co-founded multiple digital businesses, including Minha Vida and iCarros.
- EY Brazil 2010 Emerging category honoree.
- Endeavor entrepreneur since 2009.
- Helped lead Sallve through its R$110 million Series B in 2021.
- Helped acquire and relaunch Contém1g within the Sallve group.

## Latest updates

- **2026-03** — Transitioned from Sallve CEO to executive chairman, with Luís Coelho becoming CEO.
- **2026-06** — A June 30 Astella interview with Luís Coelho discussed the succession and Wjuniski’s ongoing strategic and AI involvement.

## Links

- LinkedIn: https://www.linkedin.com/in/danielwjuniski/
- Twitter/X: https://x.com/DanielWjuniski

---

Profile page: https://yespress.io/daniel-wjuniski
Published by YesPress — https://yespress.io
Last updated: 2026-10-22