# Daniel Shim

> Daniel Shim is the New York-based founder and CEO of ONDO, an apparel company he founded in 2019 after working in finance. Raised in South Korea and the United States, he developed ONDO around no-show socks designed to stay in place, launched its online store in October 2020, and expanded its portfolio with the October 2026 acquisition of custom performance apparel brand Champion System.

- **Role:** Founder & CEO at ONDO
- **Organizations:** ONDO, J.P. Morgan, Bank of America Merrill Lynch, Heritage Growth Partners LLC
- **Education:** Bachelor's degree (public professional directory; subject unverified), Emory University, Daewon Foreign Language High School
- **Known for:** Founded ONDO and launched its online store in October 2020., ONDO reached six figures in monthly sales after three months, according to a May 2021 Shopify case study., Led ONDO’s first acquisition, bringing Champion System into the portfolio in October 2026.

## Career timeline

- **2015-2016** — Private Equity Analyst at Heritage Growth Partners LLC, according to a public professional directory.
- **2016-2018** — Analyst at Bank of America Merrill Lynch, according to a public professional directory.
- **2018-2019** — Senior Associate at J.P. Morgan; Shim describes covering startups from a treasury sales perspective.
- **2019** — Left finance in September and founded ONDO.
- **2020** — Launched ONDO’s online store in October.
- **2021** — Discussed ONDO’s early six-figure monthly sales and installment checkout experiment in a Shopify case study.
- **2026** — Worked with London College of Fashion students on UK consumer research; ONDO acquired Champion System in October.

## Achievements

- Founded ONDO and launched its online store in October 2020.
- ONDO reached six figures in monthly sales after three months, according to a May 2021 Shopify case study.
- Led ONDO’s first acquisition, bringing Champion System into the portfolio in October 2026.
- Won first place in a Bank of America business case competition in August 2015, as listed on LinkedIn.

## Latest updates

- **2026-06** — London College of Fashion published details of its MSc Psychology of Fashion students’ ONDO UK consumer research and presentations to Shim.
- **2026-10** — ONDO announced its acquisition of Champion System, its first acquisition and second portfolio brand, on October 6.

## Links

- Website: https://ondo.com/
- LinkedIn: https://www.linkedin.com/in/danieltshim

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Profile page: https://yespress.io/daniel-shim
Published by YesPress — https://yespress.io
Last updated: 2026-10-12