# Daniel Shearer

> Daniel Shearer is a Toronto-based marketing executive and operator who serves as chief marketing officer of Maple and chair of The Bentway Conservancy's board. After more than a decade at TAXI, including as general manager of TAXI 2, he joined Cossette in 2016 and ultimately led its English Canadian operations through years of growth and multiple Strategy Agency of the Year titles. His work has connected commercial brand building with civic and fundraising projects, including the SickKids VS platform, while his 2019 TEDx talk argued for creativity as a practical response to large social problems.

- **Role:** Chief Marketing Officer at Maple
- **Organizations:** Maple, Cossette, TAXI, The Bentway Conservancy, G Adventures, Institute of Canadian Agencies, Young Presidents' Organization
- **Education:** Bachelor of Arts in History, Sociology and Social Anthropology, University of King's College
- **Known for:** Led Cossette's Toronto business as it doubled in three years before his 2019 promotion to president for Ontario and Western Canada., Led Cossette's English Canadian operations through seven years of historic growth and digital transformation., Led during a period in which Cossette received multiple Strategy Agency of the Year titles.

## Career timeline

- **2003** — Graduated from the University of King's College and began working in advertising the following Monday.
- **Before 2016** — Spent 11 years at TAXI, rising to general manager of TAXI 2 and serving as managing director on the agency's North American Kraft business.
- **During TAXI tenure** — Led the TAXI team that launched Koodo Mobile.
- **2016** — Joined Cossette as executive vice-president and general manager, leading Ontario and Western Canada.
- **2016** — Served on the core team that developed the SickKids VS brand platform.
- **2019** — Was named president of Cossette for Ontario and Western Canada after the Toronto business doubled in three years.
- **2019** — Joined The Bentway Conservancy's board and delivered the TEDxCollingwood talk 'Only Creativity Can Get Us Out of This.'
- **2023** — Became chair of The Bentway Conservancy's board of directors.
- **2025** — Joined Maple as chief marketing officer.
- **2026** — Helped launch Maple's company-wide 'Health Yeah!' brand platform.

## Achievements

- Led Cossette's Toronto business as it doubled in three years before his 2019 promotion to president for Ontario and Western Canada.
- Led Cossette's English Canadian operations through seven years of historic growth and digital transformation.
- Led during a period in which Cossette received multiple Strategy Agency of the Year titles.
- Was part of the core team that developed the SickKids VS brand platform, which anchored a fundraising campaign that exceeded its original $1.3 billion goal.
- Helped launch Koodo Mobile while at TAXI.
- Delivered the 2019 TEDxCollingwood talk 'Only Creativity Can Get Us Out of This.'
- Appointed chair of The Bentway Conservancy's board in 2023.

## Latest updates

- **2026-05** — Helped launch Maple's first major repositioning in more than a decade, the company-wide 'Health Yeah!' brand platform.
- **2025-11** — Appeared in a long-form interview about moving from agency leadership to Maple, organizational culture and brand building.
- **2025-01** — Maple announced his appointment as chief marketing officer, with responsibility for driving adoption across consumers, businesses and governments.

## Links

- Website: https://www.getmaple.ca
- LinkedIn: https://www.linkedin.com/in/danielshearer

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Profile page: https://yespress.io/daniel-shearer
Published by YesPress — https://yespress.io
Last updated: 2026-08-24