# Daniel Shaw

> Daniel Shaw is the co-founder and CEO of Autumn, a New York-based end-of-life marketplace built to help bereaved families navigate the legal, financial, emotional and logistical mess that follows a death. A medical school dropout turned 15-year creative technologist (Director of Digital Accounts at Wieden+Kennedy), Shaw lost a string of close family members over a decade and was appalled by how disorganized and unhelpful the deathcare industry was. So he aggregated more than 500,000 local providers, wrote free guides, and set out to let people manage death the same way they manage life - under the banner 'We make loss more livable.'

- **Role:** Co-founder & CEO at Autumn
- **Organizations:** Autumn, Wieden+Kennedy
- **Nationality:** American
- **Education:** Pre-medical / medical studies (dropped out), Medical school (did not complete)
- **Known for:** Co-founded and leads Autumn, an end-of-life marketplace connecting bereaved families with local providers., Aggregated more than 500,000 local service providers (funeral homes, attorneys, accountants, appraisers, grief specialists)., Raised a $600,000 pre-seed round led by Bullish ($200K), with Great Oaks Venture Capital and Marco Zappacosta (CEO of Thumbtack).

## Career timeline

- **~2007-2021** — Spent roughly 15 years building digital products, experiences and campaigns for Fortune 500 brands in creative marketing and advertising.
- **pre-2021** — Served as Director of Digital Accounts at the advertising agency Wieden+Kennedy, overseeing its digital business.
- **2021** — Began devoting himself full-time to building an end-of-life venture after repeated personal losses.
- **2022-01** — Co-founded Autumn with Alex Nguyen (Co-founder & CTO) and became CEO.
- **2022-07** — Publicly launched Autumn's death-care digital marketplace and announced a $600,000 pre-seed round.

## Achievements

- Co-founded and leads Autumn, an end-of-life marketplace connecting bereaved families with local providers.
- Aggregated more than 500,000 local service providers (funeral homes, attorneys, accountants, appraisers, grief specialists).
- Raised a $600,000 pre-seed round led by Bullish ($200K), with Great Oaks Venture Capital and Marco Zappacosta (CEO of Thumbtack).
- Former Director of Digital Accounts at Wieden+Kennedy, one of the world's most awarded creative agencies.
- Recognized as an End Well community member for empathetic technology in the deathcare space.

## Latest updates

- **2022-07** — Launched Autumn's death-care digital marketplace and closed a $600,000 pre-seed round.
- **2024-06** — Appeared on the Prime Life Podcast discussing simplifying the process of managing life after loss.

## Links

- Website: https://autumn.co
- LinkedIn: http://www.linkedin.com/in/daniellawrenceshaw
- Twitter/X: https://twitter.com/with_autumn_co
- Instagram: https://www.instagram.com/with_autumn_co

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Profile page: https://yespress.io/daniel-shaw
Published by YesPress — https://yespress.io
Last updated: 2026-06-24