# Daniel Scandian

> Daniel Scandian is the Curitiba-based Brazilian CEO and co-founder of MadeiraMadeira. A former racing driver who won the 2001 South American Formula 3 Light title, he joined the family flooring business before its collapse after the 2008 crisis. He and his co-founders built an online home-products business that developed a marketplace, logistics operations and physical guide shops; his stated ambition is an enterprise that lasts a century beyond its founders.

- **Role:** CEO & Co-Founder at MadeiraMadeira
- **Organizations:** MadeiraMadeira, NovoPiso, Endeavor Brasil
- **Nationality:** Brazilian
- **Education:** Production engineering (reported field of study), Universidade Tuiuti do Paraná, Stanford University Graduate School of Business, Kaszek Innovation and Leadership program credential (executive programme, not an academic degree), Stanford Graduate School of Business
- **Known for:** 2001 South American Formula 3 Light champion., Co-founded MadeiraMadeira in 2009., Led MadeiraMadeira through its US$190 million funding round and valuation above US$1 billion in January 2021.

## Career timeline

- **2001** — Won the South American Formula 3 Light championship.
- **2003** — Left racing to join the family wood-flooring business NovoPiso.
- **2008** — The US financial crisis hit the family flooring business; Daniel and Marcelo subsequently used a website to sell factory equipment.
- **2009** — MadeiraMadeira began operating in the Curitiba metropolitan area.
- **2016** — MadeiraMadeira expanded into a marketplace and increased in-house software development.
- **2019** — MadeiraMadeira raised US$110 million in a SoftBank-led round and created BulkyLog.
- **2020** — MadeiraMadeira expanded its physical guide-shop format.
- **2021** — A US$190 million round led by SoftBank and Dynamo valued MadeiraMadeira above US$1 billion.
- **2024** — Discussed management simplification, efficiency and cash generation during a period of restructuring.
- **2026** — Continued as CEO; discussed 2025 financial results, logistics expansion and building a company beyond its founders.

## Achievements

- 2001 South American Formula 3 Light champion.
- Co-founded MadeiraMadeira in 2009.
- Led MadeiraMadeira through its US$190 million funding round and valuation above US$1 billion in January 2021.

## Latest updates

- **2026-07** — MadeiraMadeira opened a Guide Shop 2.0 at Minas Shopping in Belo Horizonte, offering specialist consultation and free 3D projects; Scandian commented on the launch.
- **2026-03** — In an InfoMoney interview, Scandian discussed reported 2025 gross-revenue growth of 21%, EBITDA growth of 208% versus 2024, and plans for logistics expansion.
- **2026-03** — Appeared on Contramão episode 10 to discuss racing, management systems and his ambition for a company that outlasts its founders.

## Links

- Website: https://www.madeiramadeira.com.br
- LinkedIn: https://www.linkedin.com/in/danielscandian

---

Profile page: https://yespress.io/daniel-scandian
Published by YesPress — https://yespress.io
Last updated: 2026-10-07