# Daniel's Jewelers

> Daniel's Jewelers is a family-owned American fine jewelry retailer founded in 1948 and headquartered in Culver City, California. Operating more than 100 stores across California, Arizona, Texas, Nevada, New Mexico and Florida plus an e-commerce site, the company sells diamonds, watches, engagement rings and gifts at accessible price points. Its defining feature is dignified in-store financing that extends credit to underserved shoppers regardless of income or credit history, a model that has made it a fixture in Hispanic and multigenerational communities under the banner 'Own the Dream.'

- **Founded:** 1948
- **Headquarters:** Culver City, California, United States
- **Founders:** Joe Sherwood (Co-Founder), Helene Sherwood (Co-Founder)
- **Team size:** ~300 employees
- **Products:** Diamond Engagement & Wedding Rings, Lab-Grown Diamonds (EcoLove), Fine Jewelry & Fashion, Luxury & Fashion Watches, In-Store & Online Financing
- **Notable:** Family-owned and operating continuously for 75+ years since 1948, Grew from one mortgaged storefront to 100+ locations across six states plus e-commerce, Built a recognized model for dignified consumer credit serving underserved communities

## Products & services

- **Diamond Engagement & Wedding Rings** — Signature Certificate engagement rings and wedding bands, including the EcoLove lab-grown diamond line, spanning from entry-level solitaires around $799 to multi-carat pieces near $20,000.
- **Lab-Grown Diamonds (EcoLove)** — Certified lab-grown diamond jewelry in carat weights from 1/2 CTW to 10 CTW, offering ethical, more affordable alternatives to mined stones.
- **Fine Jewelry & Fashion** — Diamond and gemstone rings, earrings, pendants, bracelets and fashion jewelry for men and women across a wide range of price points.
- **Luxury & Fashion Watches** — A selection of branded and fashion watches sold in-store and online.
- **In-Store & Online Financing** — Dignified consumer credit with five credit tiers, pre-approval up to $4,000 for new customers, and Fortiva second-look financing - available at point of sale and online.
- **Jewelry Services** — Jewelry repair, custom design, personalization, insurance/protection plans and gift options.

## Achievements

- Family-owned and operating continuously for 75+ years since 1948
- Grew from one mortgaged storefront to 100+ locations across six states plus e-commerce
- Built a recognized model for dignified consumer credit serving underserved communities
- Featured in Forbes for its diverse customer base and broad price-point strategy
- Closed a new senior credit facility with SLR Credit Solutions in 2025 to fund expansion
- Recognized in retail media for tailoring store design and experience to Hispanic consumers

## Latest updates

- **2025-03** — Closed a new senior credit facility agented by SLR Credit Solutions to refinance debt and support growth.
- **2023** — Launched multi-year exclusive second-look financing partnership with Fortiva Retail Credit.
- **2023** — Expanded emphasis on lab-grown diamonds and store experiences tailored to Hispanic and multigenerational customers.

## Links

- Website: https://danielsjewelers.com
- LinkedIn: http://www.linkedin.com/company/daniels-jewelers
- Twitter/X: https://twitter.com/danielsjewelers
- Instagram: https://www.instagram.com/danielsjewelers
- Facebook: https://facebook.com/DanielsJewelers
- TikTok: https://www.tiktok.com/@danielsjewelers

---

Profile page: https://yespress.io/daniel-s-jewelers
Published by YesPress — https://yespress.io
Last updated: 2026-07-26