# Daniel Kravtsov

> Daniel Kravtsov is the CEO and Co-Founder of Improvado, a San Francisco-based AI-powered marketing intelligence platform that aggregates data from 500+ sources into a unified pipeline. A serial entrepreneur with 15+ years in digital marketing and ad tech, Kravtsov previously founded RTB-Media (acquired by Between Exchange in 2016) and Rizzoma.com before pivoting in 2017 to build Improvado into a $34M-funded revenue data platform serving enterprise marketers worldwide.

- **Role:** Co-Founder & CEO at Improvado
- **Organizations:** Improvado, RTB-Media, Rizzoma.com, 33kupona.ru
- **From:** Russia
- **Nationality:** Russian-American
- **Education:** Master of Computer Science, Tomsk State University of Control Systems and Radioelectronics, Master of Technology Entrepreneurship, ITMO University
- **Known for:** Co-founded Improvado, which has raised $34M+ in total funding, Led RTB-Media to a successful acquisition by Between Exchange (2016), Built Improvado into a platform with 500+ data source integrations

## Career timeline

- **2010-2012** — Masters in Technology Entrepreneurship, ITMO University, St. Petersburg
- **~2013** — Founded 33kupona.ru (coupon/deals platform in Russia)
- **~2014** — Founded Rizzoma.com, a secure knowledge management service
- **~2015** — Co-founded RTB-Media.ru, a programmatic ad trading desk/DSP
- **2015** — Co-founded Improvado in the United States with Ali Flynn and Dmitry Nasikanov
- **2016** — RTB-Media acquired by Between Exchange
- **2017** — Pivoted and rebranded RTB-Media operations into what became Improvado
- **2019** — Improvado raised $8M seed round from US and Russian investors including Impulse VC
- **2022** — Improvado raised $22M Series A led by Updata Partners
- **2026** — Improvado recognized in Snowflake's Modern Marketing Data Stack Report; launched AI revenue ecosystem

## Achievements

- Co-founded Improvado, which has raised $34M+ in total funding
- Led RTB-Media to a successful acquisition by Between Exchange (2016)
- Built Improvado into a platform with 500+ data source integrations
- Scaled Improvado to 95+ employees across 14 time zones
- Secured $22M Series A led by Updata Partners in 2022
- Recognized as global thought leader on data and marketing transformation
- Launched four startups with two successful exits before Improvado

## Latest updates

- **2026-05** — Published articles on AI marketing trends reshaping strategy in 2026
- **2026-04** — Improvado announced Series A revenue milestone and funding news
- **2026-02** — Improvado recognized as 'One to Watch' in Snowflake's Modern Marketing Data Stack Report
- **2026-01** — Improvado partnered with Walmart Connect to enhance retail data analytics

## Links

- Website: https://improvado.io
- LinkedIn: http://www.linkedin.com/in/danielkravtsov
- Twitter/X: https://twitter.com/improvadoio
- Facebook: https://www.facebook.com/kravtsov.d/

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Profile page: https://yespress.io/daniel-kravtsov
Published by YesPress — https://yespress.io
Last updated: 2026-05-13