# Daniel Heaf

> Daniel Heaf is the British chief executive and a board member of Bath & Body Works, based in Columbus, Ohio. His career spans digital media, startup investing, luxury fashion and sportswear, including senior roles at BBC Worldwide, Burberry and Nike. Appointed in May 2025, he is leading the retailer’s Consumer First Formula transformation.

- **Role:** Chief Executive Officer and Board Member at Bath & Body Works, Inc.
- **Organizations:** Bath & Body Works, Nike, Burberry, BBC Worldwide, BBC Radio, Channel 4 / 4iP, AOL, Time Out, Shakespeare’s Globe (former trustee), Kauffman Fellows (Class 16)
- **Nationality:** British
- **Education:** First-class bachelor’s degree in geography, University of Nottingham
- **Known for:** Built and exited an early user-generated London guide startup, as recounted in his 2012 essay., First-class geography graduate of the University of Nottingham., Held responsibility for Nike Direct across 41 countries, according to his official executive biography.

## Career timeline

- **Early career** — Worked at Time Out, built a user-generated London guide startup, and subsequently worked at AOL.
- **2006** — Radio 1 interactive editor during its Second Life festival experiment.
- **Before 2010** — Worked at Channel 4’s 4iP digital investment fund.
- **2010-2014** — Held digital leadership roles at BBC Worldwide, including chief digital officer.
- **2014-2018** — Senior digital leadership roles at Burberry.
- **2015-2019** — Trustee of Shakespeare’s Globe; Companies House records appointment on June 15, 2015 and resignation on May 17, 2019.
- **2018-2025** — Nike leadership roles in digital commerce, Nike Direct, and strategy and transformation.
- **2025-05** — Became Bath & Body Works CEO effective May 16; appointment announced May 19.
- **2025-11** — Introduced the Consumer First Formula transformation strategy.
- **2026** — Led expansion of distribution through Amazon and Ulta Beauty.

## Achievements

- Built and exited an early user-generated London guide startup, as recounted in his 2012 essay.
- First-class geography graduate of the University of Nottingham.
- Held responsibility for Nike Direct across 41 countries, according to his official executive biography.
- Selected unanimously by Bath & Body Works’ independent directors as CEO in 2025.

## Latest updates

- **2026-08** — Q2 results showed total sales down 2.3% to $1.514 billion, direct sales up 3% and U.S./Canada store sales down 5.4%; Heaf described early progress in the transformation.
- **2026-07** — Bath & Body Works assortment launched in more than 600 Ulta Beauty stores and on Ulta.com beginning July 12.
- **2026-02** — Bath & Body Works launched its authorized Amazon storefront.

## Links

- Website: https://www.bathandbodyworks.com/
- LinkedIn: https://www.linkedin.com/in/danielheaf

---

Profile page: https://yespress.io/daniel-heaf
Published by YesPress — https://yespress.io
Last updated: 2026-10-21