# Daniel Broukhim

> Daniel Broukhim is the Los Angeles-based co-founder and co-CEO of FabFitFun and a co-founder and partner at Green Meadow. After studying political science at UC Berkeley, earning a JD from UCLA, and working across finance, textiles, and the digital agency Charlie, he helped turn a lifestyle newsletter into a seasonal membership business built around full-size products, customization, member commerce, and brand partnerships. He also backs early-stage consumer and technology companies.

- **Role:** Co-Founder and Co-CEO at FabFitFun; Co-Founder and Partner at Green Meadow
- **Organizations:** FabFitFun, Green Meadow, Charlie
- **Education:** BA in Political Science, University of California, Berkeley, JD, University of California, Los Angeles School of Law
- **Known for:** Co-founded FabFitFun and helped lead its transition from a lifestyle newsletter to a seasonal membership and commerce platform., Helped grow FabFitFun to more than one million members, as reported in 2018 and again by the Los Angeles Business Journal in 2024., Helped introduce a differentiated subscription model using full-size products from multiple lifestyle categories rather than samples from a single category.

## Career timeline

- **Before 2010** — Worked in the hedge fund and textile industries and ran the Los Angeles media agency Charlie.
- **2010** — Co-founded FabFitFun with Michael Broukhim and Katie Echevarria Rosen Kitchens as an online lifestyle newsletter.
- **2013** — FabFitFun launched its seasonal subscription box with full-size products across multiple lifestyle categories.
- **2015** — FabFitFun announced a $3.5 million round led by NEA and Upfront Ventures; investors said the company had reached $15 million in annual revenue.
- **2018** — FabFitFun announced that it had reached more than one million subscribers.
- **2019** — FabFitFun raised an $80 million Series A and expanded its membership and personalization ambitions.
- **2022** — FabFitFun acquired PupBox from Petco and planned to integrate the pet offering into its broader membership platform.
- **2024** — Named to the Los Angeles Business Journal LA500 for a fourth year.
- **2025** — Discussed FabFitFun's customization, community, profitability, and longevity on the DTC Podcast.
- **2026** — Appeared with GuruNanda founder Puneet Nanda on Bridge the Gap to discuss purpose, brand, and connection.

## Achievements

- Co-founded FabFitFun and helped lead its transition from a lifestyle newsletter to a seasonal membership and commerce platform.
- Helped grow FabFitFun to more than one million members, as reported in 2018 and again by the Los Angeles Business Journal in 2024.
- Helped introduce a differentiated subscription model using full-size products from multiple lifestyle categories rather than samples from a single category.
- Co-founded Green Meadow and built an early-stage investment portfolio that includes consumer and technology companies.
- Named to the Los Angeles Business Journal's LA500 for four years as of 2024.

## Latest updates

- **2026-01** — Appeared on Bridge the Gap with GuruNanda founder Puneet Nanda for a conversation about purpose, brand, and human connection.
- **2025-02** — Featured by Los Angeles Times Studios in a video interview about his path from law school to entrepreneurship and his backgammon analogy for adaptability.
- **2025-01** — Joined the DTC Podcast to discuss FabFitFun's evolution, influencer marketing, community, customization, and a post-growth emphasis on profitability.
- **2024-06** — Named to the Los Angeles Business Journal LA500 for the fourth year.

## Links

- Website: https://fabfitfun.com
- LinkedIn: https://www.linkedin.com/in/danielbroukhim
- Twitter/X: https://x.com/danielbroukhim
- Instagram: https://www.instagram.com/danielbroukhim/

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Profile page: https://yespress.io/daniel-broukhim
Published by YesPress — https://yespress.io
Last updated: 2026-08-24