# Dane Atkinson

> Dane Atkinson is a serial entrepreneur who has founded, bought, and sold more than a dozen companies over three decades, almost all aimed at giving small and medium businesses the kind of technology that big chains take for granted. He started his first company at 18, served as the first outside CEO of Squarespace, built the data-analytics firm SumAll (famous for making every employee's salary public), and now runs Odeko, a New York operations platform that handles overnight supply deliveries and back-office software for more than 14,000 independent coffee shops and cafes. He calls his goal 'invisible technology' - software that quietly solves problems so owners can get back to their customers.

- **Role:** Founder & CEO at Odeko
- **Organizations:** Odeko, SumAll, Squarespace, SenseNet
- **Nationality:** American
- **Education:** Columbia University, The Rockefeller University
- **Known for:** Founded, bought, and sold more than a dozen companies over a three-decade career., Served as the first outside CEO of Squarespace (2007-2011)., Built SumAll into a data-analytics platform used by hundreds of thousands of businesses and made it a nationally cited example of pay transparency.

## Career timeline

- **~1990s** — Founded first company, SenseNet Inc., at age 18; the digital ad agency grew to hundreds of employees across three continents serving Fortune 500 clients. Featured as a teen CEO in the first issue of WIRED.
- **2007** — Became CEO of Squarespace, serving as the company's first outside chief executive.
- **2011** — Left Squarespace after helping shape its early growth.
- **2011** — Founded and led SumAll, a data-analytics company giving small businesses insights across 40+ platforms; became a public champion of salary transparency.
- **2019** — Founded Odeko and became CEO, building an operations and supply-chain platform for independent coffee shops and cafes.
- **2025** — Odeko raised a $126M Series E ($96M equity led by B Capital plus a $30M credit facility) and acquired Butter Insurance; company serves 14,000+ businesses.

## Achievements

- Founded, bought, and sold more than a dozen companies over a three-decade career.
- Served as the first outside CEO of Squarespace (2007-2011).
- Built SumAll into a data-analytics platform used by hundreds of thousands of businesses and made it a nationally cited example of pay transparency.
- Founded Odeko and scaled it from zero to roughly $150M in annual revenue, serving 14,000+ independent food businesses.
- Raised a $126M Series E for Odeko in 2025, bringing total funding near $300M.
- Featured as a teen CEO in the very first issue of WIRED magazine.

## Latest updates

- **2025-03** — Odeko raised $126M in Series E funding ($96M equity led by B Capital, $30M credit facility from Banc of California) and announced the acquisition of small-business insurance startup Butter Insurance.
- **2025-03** — Odeko strengthened its leadership team, adding Gautam Grover as President and Ken Banas as CFO; the company now serves more than 14,000 businesses.

## Links

- Website: https://odeko.com
- LinkedIn: http://www.linkedin.com/in/daneatkinson
- Twitter/X: https://twitter.com/officialodeko
- YouTube: https://www.youtube.com/watch?v=rDgSVsM70vw
- Facebook: https://facebook.com/officialodeko/

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Profile page: https://yespress.io/dane-atkinson
Published by YesPress — https://yespress.io
Last updated: 2026-07-22