# Dana Tuchman

> Dana Tuchman is the Chief Marketing Officer of Edikted, the Gen Z women's fashion brand that turned #TikTokMadeMeBuyIt and a signature pink package into one of the most talked-about retail stories of the decade. Trained in economics and performance media in Israel, she moved from managing paid search at global agencies to steering the marketing engine behind a brand that scaled to roughly $119M in revenue and is doubling its retail footprint. Her playbook leans on organic virality, aggressive gifting, and unboxing culture rather than traditional influencer paydays.

- **Role:** Chief Marketing Officer at Edikted
- **Organizations:** Edikted, EssenceMediacom, MediaCom, Adika, Migdal Insurance, Migdal Capital Markets
- **Nationality:** Israeli
- **Education:** BA, Economics and Business Management, Reichman University (IDC Herzliya)
- **Known for:** Leads marketing for Edikted, a Gen Z fashion brand estimated at roughly $119M in annual revenue, Helped scale a brand built on organic TikTok virality (#TikTokMadeMeBuyIt) rather than paid influencer deals, Part of the leadership behind Edikted's 2025 plan to double its retail footprint and expand internationally, including to London

## Career timeline

- **2014-2017** — Studied Economics and Business Management at Reichman University (IDC Herzliya)
- **Early career** — Held roles at Migdal Capital Markets and Migdal Insurance
- **Agency years** — Worked in media and paid search at MediaCom / EssenceMediacom, including PPC management
- **Retail** — Held a role at Israeli fashion e-tailer Adika
- **Current** — Chief Marketing Officer at Edikted, reporting to CEO Dedy Shwartzberg

## Achievements

- Leads marketing for Edikted, a Gen Z fashion brand estimated at roughly $119M in annual revenue
- Helped scale a brand built on organic TikTok virality (#TikTokMadeMeBuyIt) rather than paid influencer deals
- Part of the leadership behind Edikted's 2025 plan to double its retail footprint and expand internationally, including to London

## Latest updates

- **2025-01** — Edikted announced plans to double its retail footprint in 2025, backed by its social-commerce momentum.

## Links

- Website: https://edikted.com
- LinkedIn: http://www.linkedin.com/in/dana-t-0aa2ba117

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Profile page: https://yespress.io/dana-tuchman
Published by YesPress — https://yespress.io
Last updated: 2026-08-01