# Dana Seguin

> Dana Seguin is Senior Vice President and Chief Marketing Officer at Altar'd State, the fast-growing Knoxville-based women's fashion retailer, where she leads all creative, marketing and eCommerce work across its family of brands - Altar'd State, Arula, Vow'd, Tullabee and AS Revival. A brand builder with roughly 25 years in retail and fashion, she began in merchandising at American Eagle Outfitters before moving into creative marketing for SPANX, Chico's and Aerie. She is best known for leading the creation and launch of the Aerie Real campaign, which stopped retouching model images and helped make body positivity a mainstream retail message.

- **Role:** SVP Chief Marketing Officer at Altar'd State
- **Organizations:** Altar'd State, Arula, Aerie, American Eagle Outfitters, SPANX, Chico's FAS, RG Barry Brands
- **Nationality:** American
- **Known for:** Led the creation and launch of the Aerie Real campaign, which refused to retouch model images and set a new industry standard for body positivity, Helped propel Aerie into one of the leading brands among young consumers, with the Aerie Real line surpassing a billion dollars in sales, Named SVP Chief Marketing Officer of Altar'd State, overseeing creative, marketing and eCommerce across five brands

## Career timeline

- **Early career** — Began in merchandising at American Eagle Outfitters before moving into creative marketing
- **2014** — Led the creation and launch of the Aerie Real campaign, which ended photo retouching and championed body positivity
- **Prior to 2022** — Held brand development, communications and marketing roles across SPANX, Chico's FAS and RG Barry Brands
- **2022-04** — Named Senior Vice President and Chief Marketing Officer of Altar'd State
- **2022** — Elevated to Brand President of Arula, one of Altar'd State's boutique brands
- **2025** — Featured on The Ad Podcast with host Dylan Conroy discussing her CMO role

## Achievements

- Led the creation and launch of the Aerie Real campaign, which refused to retouch model images and set a new industry standard for body positivity
- Helped propel Aerie into one of the leading brands among young consumers, with the Aerie Real line surpassing a billion dollars in sales
- Named SVP Chief Marketing Officer of Altar'd State, overseeing creative, marketing and eCommerce across five brands
- Elevated to Brand President of Arula
- Built roughly 25 years of experience across retail and fashion's most recognizable brands

## Latest updates

- **2025-04** — Appeared on The Ad Podcast with host Dylan Conroy to discuss her role as CMO of Altar'd State.

## Links

- Website: https://altardstate.com
- LinkedIn: http://www.linkedin.com/in/dana-seguin-8956695
- Twitter/X: https://twitter.com/Altard_State/
- YouTube: https://www.youtube.com/watch?v=CYpSniKrDt4
- Facebook: https://facebook.com/altardstate/

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Profile page: https://yespress.io/dana-seguin
Published by YesPress — https://yespress.io
Last updated: 2026-08-01