# Dana Kim

> Dana Kim is the co-founder and CEO of Highlight, a New York-based product intelligence platform that modernizes in-home product testing for consumer brands. A former qualitative market researcher who spent years collecting insights the slow way - standing in stores with paper surveys for brands like Coca-Cola and Nike - she went to Wharton for an MBA, met co-founder Ethan Kellough, and built a technology-driven alternative that pairs a proprietary consumer community with logistics automation and AI analytics. Founded in 2020, Highlight has raised more than $30 million and works with brands including Nestle, Procter & Gamble and Mondelez. Kim has been named to GreenBook's 2022 Future List and Inc.'s 2024 Female Founders 250 list.

- **Role:** Co-Founder & CEO at Highlight
- **Organizations:** Highlight, The Wharton School, Forbes Technology Council, ESOMAR (Young ESOMAR)
- **From:** New York, United States
- **Nationality:** American
- **Education:** MBA, The Wharton School, University of Pennsylvania
- **Known for:** Co-founded and scaled Highlight into a leading in-home product testing and product-intelligence platform used by brands including Nestle, Procter & Gamble and Mondelez., Raised more than $30 million in venture funding, including an $18M Series A in 2023., Named to GreenBook's 2022 Future List of emerging market research leaders.

## Career timeline

- **before 2018** — Worked about five years as a qualitative and mixed-method researcher at a boutique insights agency (including Kelton), conducting product research for CPG brands such as Coca-Cola, Nike and Starbucks.
- **2020** — Founded Highlight (originally conceived around 'Showcase Insights'/vending-machine product testing) after her MBA at Wharton, co-founding with Ethan Kellough; pivoted to in-home testing during the pandemic.
- **2022** — Named to GreenBook's 2022 Future List of emerging market research leaders; Highlight raised additional funding to scale its in-home testing platform.
- **2023** — Closed an $18M Series A led by Acre Venture Partners and HearstLab, bringing total funding to more than $30M.
- **2024** — Named to Inc.'s 2024 Female Founders 250 list.

## Achievements

- Co-founded and scaled Highlight into a leading in-home product testing and product-intelligence platform used by brands including Nestle, Procter & Gamble and Mondelez.
- Raised more than $30 million in venture funding, including an $18M Series A in 2023.
- Named to GreenBook's 2022 Future List of emerging market research leaders.
- Named to Inc.'s 2024 Female Founders 250 list.
- Built a women- and minority-owned, venture-backed research company.
- Member of the Forbes Technology Council.

## Latest updates

- **2024** — Named to Inc.'s 2024 Female Founders 250 list.
- **2023-08** — Highlight raised an $18M Series A led by Acre Venture Partners and HearstLab, bringing total funding past $30M.

## Links

- Website: https://letshighlight.com
- LinkedIn: https://www.linkedin.com/in/dana-kim-44920135/
- Twitter/X: https://twitter.com/letshighlight
- YouTube: https://www.youtube.com/watch?v=3wwbOd9lz18
- Instagram: https://www.instagram.com/letshighlight/
- Facebook: https://www.facebook.com/highlightcommunity/

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Profile page: https://yespress.io/dana-kim
Published by YesPress — https://yespress.io
Last updated: 2026-07-22