# Dan Sustar

> Dan Sustar is the Lorain, Ohio-based founder and CEO of Trademark Global, LLC. After a decade at Ford, he started an eBay business in 1999 and helped develop it into a consumer-brand and fulfillment business serving online retailers. Kaulig Capital also identifies him as an operating and investment partner.

- **Role:** Founder and CEO at Trademark Global, LLC
- **Organizations:** Trademark Global, LLC, Ford Motor Company, Kaulig Capital
- **Education:** The Ohio State University
- **Known for:** Founded Trademark Global and helped shift its model from online retailing to supplying and fulfilling orders for other retailers., Retained an ownership stake and role when Bertram Capital invested in 2016., Signed the 2026 Aterian asset purchase agreement as Trademark’s CEO.

## Career timeline

- **1989-1999** — Worked at Ford, first as a weld engineer and later in management; a 2018 profile describes ten years ending in 1999.
- **1999** — Founded the online-selling business that became Trademark Global.
- **2005** — Overstock and Target approached Trademark to fulfill poker-chip orders.
- **2013** — Trademark partnered with Blue Point Capital.
- **2016** — Bertram Capital invested in Trademark; Dan and Jim Sustar retained ownership stakes and roles.
- **2017** — Trademark acquired Home-Complete and DTX International.
- **2021** — Kaulig Capital published a testimonial identifying Sustar as an operating and investment partner.
- **2025** — Initiated discussions with Aterian CEO Arturo Rodriguez in June about possible synergies and a strategic transaction.
- **2026** — Trademark completed a cash asset purchase involving six Aterian brands on July 17, at $18 million subject to adjustments.

## Achievements

- Founded Trademark Global and helped shift its model from online retailing to supplying and fulfilling orders for other retailers.
- Retained an ownership stake and role when Bertram Capital invested in 2016.
- Signed the 2026 Aterian asset purchase agreement as Trademark’s CEO.

## Latest updates

- **2026-07** — On July 17, Trademark completed the purchase of specified assets and liabilities associated with six Aterian consumer brands for $18 million in cash, subject to purchase price adjustments.
- **2026-04** — Sustar signed the April 27 asset purchase agreement with Aterian as Trademark Global’s chief executive officer.

## Links

- Website: https://www.trademarkglobal.com/
- LinkedIn: https://www.linkedin.com/in/dan-sustar-0a66b014

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Profile page: https://yespress.io/dan-sustar
Published by YesPress — https://yespress.io
Last updated: 2026-10-14