# Dan Snyder

> Dan Snyder is the Ohio-born co-founder and CEO of Lower, the mortgage and homeownership platform that grew from a five-person 2014 startup into a national lender. His path runs from Wells Fargo and American Bank to a bootstrapped company, a record $100 million Ohio Series A, the naming rights to Lower.com Field, an acquisition-led expansion, and a bet that AI should remove mortgage paperwork without removing local agents and loan officers.

- **Role:** Co-Founder and CEO at Lower
- **Organizations:** Lower, Homeside Financial, QuickInsured, American Bank, Wells Fargo
- **Nationality:** American
- **Education:** Ohio University
- **Known for:** Co-founded the business in 2014 and helped grow it from five employees into a national mortgage company., Led Lower through a $100 million Series A in 2021, described by Accel as the largest Series A in Ohio history., Helped take Lower past $300 million in revenue while profitable before its institutional fundraise.

## Career timeline

- **1999-2003** — Attended Ohio University.
- **2000s** — Worked at Wells Fargo, where he advanced through sales-finance roles and managed branches in Columbus.
- **Before 2014** — Held an executive role at American Bank and helped grow its mortgage division before the bank was sold.
- **2014** — Co-founded Homeside Financial with Mike Baynes and a small founding team; the business later became Lower.
- **2018** — Created the Lower direct-to-consumer brand and launched the company’s early LOAi technology initiative.
- **2021** — Raised a $100 million Series A led by Accel, described by Accel as the largest Series A in Ohio history; Lower also became naming-rights partner of Lower.com Field.
- **2022** — Received HousingWire’s Vanguard award; Lower ranked third in personal finance on Fast Company’s World’s Most Innovative Companies list.
- **2023** — Lower acquired Universal Lending and Thrive Mortgage as it expanded its distributed retail business.
- **2024** — Lower acquired Neat Labs and launched the LowerOS mortgage platform.
- **2025** — Led Lower’s acquisition of Movoto, adding a major real-estate search portal to the company’s homeownership platform.
- **2026** — Spoke publicly about AI changing home search while preserving the roles of real-estate agents and loan officers.

## Achievements

- Co-founded the business in 2014 and helped grow it from five employees into a national mortgage company.
- Led Lower through a $100 million Series A in 2021, described by Accel as the largest Series A in Ohio history.
- Helped take Lower past $300 million in revenue while profitable before its institutional fundraise.
- Was ranked No. 4 among U.S. small and medium business CEOs in Glassdoor’s 2021 Employees’ Choice Awards.
- Received a HousingWire Vanguard award in 2022.
- Was named to Columbus Business First’s 40 Under 40 class in 2015 and Columbus CEO’s Future 50 class for 2021.
- Led the 2025 acquisition of Movoto, whose portal recorded more than 150 million visits in 2024.

## Latest updates

- **2026-09** — After a HousingWire event, Snyder wrote that AI will change home search and reduce mortgage paperwork, while agents and loan officers will remain important to the experience.
- **2025-05** — Lower acquired Movoto, connecting a high-traffic real-estate search portal with its mortgage and retail network.
- **2024-10** — Appeared on The Loan Officer Podcast to discuss the path from banking to Homeside Financial and Lower, along with the company’s long-term approach to mortgage technology.
- **2024-09** — Prepared to speak at HousingWire’s IMB Summit about lending channels, branding, acquisitions and venture capital.

## Links

- Website: https://lower.com
- LinkedIn: https://www.linkedin.com/in/snyderdan

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Profile page: https://yespress.io/dan-snyder
Published by YesPress — https://yespress.io
Last updated: 2026-09-28