# Dan Shipper & Nathan Baschez

> Dan Shipper and Nathan Baschez are the co-founders of Every (every.to), a subscription-based AI media and product company that bills itself as 'the only subscription you need to stay at the edge of AI.' Dan serves as CEO, writing the weekly 'Chain of Thought' column and hosting the 'AI & I' podcast, while Nathan spun out Lex, an AI-powered word processor, as a separate venture. Together they merged their respective newsletters - Dan's Superorganizers and Nathan's Divinations - in April 2020, and have since built Every into a 25-person company with 7-figure annual revenue, five software products, and a daily newsletter reaching 70,000+ subscribers.

- **Role:** Co-founders of Every
- **Organizations:** Every (every.to), Lex (lex.page), Firefly (acquired by Pega), Substack (Nathan, first employee), Gimlet Media (Nathan), Product Hunt (Nathan, built first version)
- **Nationality:** American
- **Education:** B.A. in Philosophy, University of Pennsylvania
- **Known for:** Co-founded Every, reaching 7-figure annual revenue and 70,000+ subscribers, Dan sold Firefly to Pegasystems while still in college for several million dollars, Nathan built the first version of Product Hunt

## Career timeline

- **2012-2014** — Dan Shipper co-founds Firefly (co-browsing software), first investment by First Round Capital's Dorm Room Fund
- **2013** — Nathan Baschez designs and builds the first version of Product Hunt
- **2014** — Dan's Firefly acquired by Pegasystems for several million dollars; Dan flew from graduation ceremony to close the deal
- **2014-2015** — Dan serves as principal at Pega overseeing the Firefly business unit
- **~2015** — Nathan co-founds Hardbound (visual storytelling app), participates in TechStars Boulder
- **~2016-2018** — Nathan serves as Head of Product at Gimlet Media, wins first Cannes Lion for an Alexa Skill
- **2017** — Dan co-organizes Love-a-thon Facebook Live telethon raising $200K on Inauguration Day, 1.5M viewers
- **2018-2019** — Nathan joins Substack as first employee during YC, builds core features including the 'Baschez Score' for identifying emerging writers
- **2019** — Dan starts Superorganizers newsletter (productivity interviews); Nathan starts Divinations newsletter (business strategy)
- **2020** — Dan and Nathan merge newsletters into 'Everything' bundle on Substack in April; grow from 600 to 1,000 paying subscribers in first month
- **2020** — Every.to officially launches as independent platform
- **2021-2022** — GPT-3 catalyzes Dan's AI pivot; Every expands writing team and AI content
- **2022** — Nathan starts Lex as nights-and-weekends AI writing tool
- **2023** — Lex launches publicly with 25,000+ signups day one; raises $2.75M seed round led by True Ventures in August
- **2025** — Every raises $2M seed round co-led by Reid Hoffman and StartingLine VC, announced with NYT feature
- **2025-2026** — Every reaches 7-figure annual revenue, 70,000+ newsletter subscribers, five software products, ~25 employees

## Achievements

- Co-founded Every, reaching 7-figure annual revenue and 70,000+ subscribers
- Dan sold Firefly to Pegasystems while still in college for several million dollars
- Nathan built the first version of Product Hunt
- Nathan was Substack's first employee and built core platform features
- Every raised $2M seed from Reid Hoffman and StartingLine VC (2025)
- Lex raised $2.75M seed from True Ventures with 300,000+ users
- Dan has maintained a personal blog since 2010 with 700,000+ total readers
- Dan is a TED speaker
- Every runs nearly 100% AI-written code across its engineering team
- Every operates four internal AI agents for company management (Anton, meeting notes, OKR planning, growth tracking)
- Dan co-organized a Facebook Live telethon raising $200K with 60+ celebrities and 1.5M viewers

## Latest updates

- **2025-05** — Every raises $2M seed round co-led by Reid Hoffman and StartingLine VC, announced alongside a New York Times feature
- **2025-06** — Every publishes essay on running a 25-person company on four AI agents
- **2025-09** — Dan Shipper featured in Mercury blog editorial portrait series
- **2026-01** — Dan publishes '2026 AI predictions' including 'agent-native software architecture' thesis on Twitter/X
- **2026-04** — Every continues publishing daily AI newsletter to 70,000+ subscribers with 5 software products

## Links

- Website: https://every.to
- LinkedIn: https://www.linkedin.com/in/danshipper/
- Twitter/X: https://twitter.com/danshipper

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Profile page: https://yespress.io/dan-shipper-nathan-baschez
Published by YesPress — https://yespress.io
Last updated: 2026-04-27