# Dan Schneider

> Dan Schneider founded SIB in Charleston in 2008 after building mobile phone retail and wholesale businesses. SIB examined recurring business expenses and earned fees from realized savings. After O2 Investment Partners acquired SIB in 2020, he stepped down as CEO while retaining a board seat and equity at the time of the transaction. His advisory firm, Logic & Reason, focuses on business processes and profitability.

- **Role:** Founder and business advisor at Logic & Reason LLC; founder and former CEO of SIB
- **Organizations:** SIB Fixed Cost Reduction, Logic & Reason LLC, Main Street Cellular, Main Street Assets, SIB Lighting, SIB Legal Bill Review
- **Nationality:** American
- **Known for:** Built Main Street Cellular to 12 stores in the Philadelphia region., Founded SIB in 2008 and led it for approximately 12 years., SIB had reviewed $3 billion of spending across 50,000 locations by its May 2020 investment announcement.

## Career timeline

- **Age 16** — Left high school and worked in restaurant entertainment and mobile phone sales.
- **Age 18** — Founded Main Street Cellular, which expanded to 12 Philadelphia-area stores.
- **Before 2008** — Built Main Street Assets, an international mobile phone wholesale business; later took a two-year break for travel and kiteboarding.
- **2008-11** — Founded SIB Development & Consulting in Charleston.
- **2010** — SIB reported $2 million in annual revenue in its company timeline.
- **2011** — SIB reported $6 million in annual revenue; its $50,000 five-year retention bonus attracted coverage.
- **2013** — SIB moved to a renovated 10,400-square-foot Charleston headquarters.
- **2015** — Launched SIB Lighting after acquiring a Florida lighting company.
- **2018** — Acquired a stake in the business that became SIB Legal Bill Review.
- **2020-05** — O2 publicly announced its acquisition of SIB. Kevin Flounders became CEO; Schneider remained a board member and equity investor at the transaction.
- **After SIB CEO tenure** — Shifted toward strategic business advisory work through Logic & Reason LLC.

## Achievements

- Built Main Street Cellular to 12 stores in the Philadelphia region.
- Founded SIB in 2008 and led it for approximately 12 years.
- SIB had reviewed $3 billion of spending across 50,000 locations by its May 2020 investment announcement.
- Introduced a $50,000 five-year employee loyalty bonus at SIB.
- Named to the Charleston Regional Business Journal’s 2013 40 Under 40, according to his LinkedIn profile.

## Latest updates

- **2020-05** — O2 Investment Partners announced its SIB acquisition and Schneider’s transition from CEO to continuing board member and equity investor.

## Links

- Website: https://www.logicandreason.com/
- LinkedIn: https://www.linkedin.com/in/danielaaronschneider

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Profile page: https://yespress.io/dan-schneider-sib
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Last updated: 2026-10-26