# Dan Primack

> Dan Primack is the business editor at Axios and the voice behind Pro Rata, the daily newsletter and podcast that has become required reading for the venture capital, private equity, and M&A worlds. What began as an email he sent from his own Outlook account now reaches hundreds of thousands of dealmakers. Over two decades he has built and rebuilt the same beat three times, launching peHUB at Thomson Reuters, Term Sheet at Fortune, and Pro Rata at Axios, turning the unglamorous mechanics of who-bought-whom into a daily must-read.

- **Role:** Business Editor at Axios
- **Organizations:** Axios, Fortune, Thomson Reuters, Private Placement Letter, The 'Bury
- **Nationality:** American
- **Education:** B.A. in Political Science, Haverford College
- **Known for:** Built three of business journalism's most influential deal newsletters: peHUB Wire, Fortune's Term Sheet, and Axios Pro Rata, Grew Pro Rata from a personal email into required reading across the VC and PE industries with hundreds of thousands of subscribers, Hosts the daily Pro Rata podcast covering the collision of tech, business, and politics

## Career timeline

- **pre-2000** — Editor and cofounder of The 'Bury, a Roxbury, Massachusetts newspaper for teenagers and young adults
- **pre-2000** — Covered private debt for Private Placement Letter
- **2000** — Began covering the private equity beat
- **2000s** — Editor-at-large at Thomson Reuters; launched peHUB.com and the peHUB Wire newsletter, which grew past 50,000 subscribers
- **2010** — Joined Fortune.com covering deals and dealmakers; launched the Term Sheet newsletter
- **2016** — Joined Axios as business editor; created the daily Pro Rata newsletter
- **2019** — Launched and hosts the daily Pro Rata podcast
- **2025** — Continues to host Axios BFD, the annual dealmaking summit, and appears regularly on CNBC

## Achievements

- Built three of business journalism's most influential deal newsletters: peHUB Wire, Fortune's Term Sheet, and Axios Pro Rata
- Grew Pro Rata from a personal email into required reading across the VC and PE industries with hundreds of thousands of subscribers
- Hosts the daily Pro Rata podcast covering the collision of tech, business, and politics
- Hosts Axios BFD, an annual summit spotlighting the power players behind the year's biggest deals
- Delivered keynotes for organizations including Merrill Lynch, PwC, and the National Venture Capital Association
- Regular on-air contributor to CNBC and other networks

## Latest updates

- **2025-01** — Joined CNBC's 'The Exchange' to discuss expectations for dealmaking under the new administration, calling it a 'honeymoon' phase.
- **2025-07** — Reporting on the prospect of private equity gaining access to 401(k) retirement plans via the Pro Rata newsletter and podcast.

## Links

- Website: https://www.axios.com/authors/danprimack
- LinkedIn: https://www.linkedin.com/in/danprimack/
- Twitter/X: https://x.com/danprimack
- Bluesky: https://bsky.app/profile/danprimack.bsky.social

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Profile page: https://yespress.io/dan-primack
Published by YesPress — https://yespress.io
Last updated: 2026-06-04