# Dan Jaye

> Dan Jaye, also known professionally as Daniel Jaye, is the co-founder and CTO of Aqfer. A Harvard-trained physicist, he co-founded Engage in 1995, served as president of TACODA, and co-founded automotive attribution company Korrelate, acquired by J.D. Power in 2014. His work spans marketing data infrastructure, behavioral advertising, privacy technologies and enterprise AI. He hosts the MADTech Momentum podcast.

- **Role:** Co-Founder & Chief Technology Officer at Aqfer
- **Organizations:** Aqfer, Engage, CMGI, TACODA, Korrelate, Permissus, Fidelity Investments, Epsilon, Andersen Consulting, Harvard Club of Central Florida
- **Education:** BA in Astronomy and Astrophysics and Physics, magna cum laude, Harvard University
- **Known for:** Co-founded early behavioral advertising company Engage in 1995., Participated in W3C P3P specification, syntax, and protocols/data-transport working groups., Named co-inventor with James Q. Secretan on US9037637B2, a dual-blind attribution patent granted in 2015.

## Career timeline

- **Before 1995** — Worked at Andersen Consulting and Epsilon, then directed high-performance computing at Fidelity Investments.
- **1995** — Co-founded Engage with David Wetherell; served as CTO and later acting CTO of CMGI.
- **1998** — Authored an Internet-Draft proposing a trust mechanism for HTTP state management.
- **2000** — Revised trust-labels Internet-Draft co-authored with Eric Brunner; the proposal is now expired.
- **2007** — Joined TACODA, became its president and contributed to its sale to AOL.
- **2010** — Co-founded Korrelate, an online-to-offline attribution company.
- **2012** — Became Korrelate CEO as Curt Viebranz moved to chairman.
- **2014** — Korrelate suspended operations in February; J.D. Power acquisition announced in April.
- **2018** — Co-founded Aqfer with Raymie Stata.
- **2021** — Aqfer announced an initial closing of an $11 million Series A led by Resolve Growth Partners.
- **2022** — Aqfer entered the Inc. 5000 at number 1,165.
- **2024** — Launched MADTech Momentum with an initial set of five episodes.
- **2025** — Moved from Aqfer CEO to CTO on August 12 as Bill Schild became CEO.

## Achievements

- Co-founded early behavioral advertising company Engage in 1995.
- Participated in W3C P3P specification, syntax, and protocols/data-transport working groups.
- Named co-inventor with James Q. Secretan on US9037637B2, a dual-blind attribution patent granted in 2015.
- Helped focus TACODA product development and contributed to its 2007 AOL sale, according to Curt Viebranz.
- Co-founded Aqfer, which raised an $11 million Series A and ranked 1,165 on the 2022 Inc. 5000.

## Latest updates

- **2026-07** — Publicly discussed the July 28 MCP release and its implications for adtech; Aqfer reposted his commentary identifying him as CTO and co-founder.
- **2026-02** — Published The Productivity Redemption-Achievement Gap, arguing that businesses should demonstrate AI productivity before counting on it.
- **2026-01** — Hosted Raymie Stata on MADTech Momentum to discuss AI agents, software architecture and engineering mentorship.
- **2025-12** — Published a forecast emphasizing constrained autonomy and governance for enterprise AI.
- **2025-08** — Transitioned from CEO to CTO as Aqfer appointed Bill Schild CEO and announced its remote MCP server.

## Links

- Website: https://aqfer.com/
- LinkedIn: https://www.linkedin.com/in/danieljaye
- YouTube: https://www.youtube.com/@MADTechMomentum

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Profile page: https://yespress.io/dan-jaye
Published by YesPress — https://yespress.io
Last updated: 2026-10-12