# Dan Geelhoed

> Dan Geelhoed is the founder and former CEO of SpendMend, a Grand Rapids business specializing in cost cycle management, recovery auditing and financial visibility. His tenure included expansion through acquisitions and institutional investment. In June 2026, Trey Cook succeeded him as CEO and Geelhoed transitioned to the board; SpendMend also lists him as CEO Emeritus.

- **Role:** Founder, Board Member and CEO Emeritus at SpendMend
- **Organizations:** SpendMend, Business Strategy, Inc., PRGX Global Inc.
- **Education:** Bachelor’s degree in Accounting & Marketing, Aquinas College, Grand Rapids
- **Known for:** Built SpendMend from recovery auditing into a broader cost cycle management business., Led SpendMend during a period of four consecutive years of reported revenue growth above 30% through 2022., Led the company through the 2018 Sheridan partnership and 2022 controlling investment by Morgan Stanley Capital Partners.

## Career timeline

- **Early 1990s** — Founded the business that became SpendMend; the 2026 succession announcement dates its founding to 1992, while older company histories use 1993.
- **1993-2012** — President of Business Strategy, Inc., according to The Org biography.
- **2012-2017** — VP Global Commercial Business at PRGX Global Inc., according to The Org biography.
- **2018** — SpendMend partnered with Sheridan Capital Partners in January and announced the Contract Management Strategies acquisition in August.
- **2022** — Morgan Stanley Capital Partners acquired a controlling interest; SpendMend acquired VIE and received strategic investment from Spectrum Health Ventures and Memorial Hermann.
- **2023** — SpendMend acquired Rebate Insight in June.
- **2025** — SpendMend acquired Mazree in June.
- **2026** — Trey Cook succeeded Geelhoed as CEO in June; Geelhoed transitioned to the board.

## Achievements

- Built SpendMend from recovery auditing into a broader cost cycle management business.
- Led SpendMend during a period of four consecutive years of reported revenue growth above 30% through 2022.
- Led the company through the 2018 Sheridan partnership and 2022 controlling investment by Morgan Stanley Capital Partners.
- SpendMend’s 2022 investment transactions received the MiBiz healthcare deal award announced in March 2023.

## Latest updates

- **2026-06** — SpendMend announced Trey Cook as CEO on June 16, with Geelhoed transitioning to the board.
- **2026-06** — In a June 30 essay, Cook credited Geelhoed with building the company around financial visibility and confidence in decision-making.

## Links

- Website: https://spendmend.com/
- LinkedIn: https://www.linkedin.com/in/daniel-geelhoed-16127113

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Profile page: https://yespress.io/dan-geelhoed
Published by YesPress — https://yespress.io
Last updated: 2026-10-23