# Dan Clifford

> Dan Clifford is the Chief Marketing Officer of Cotopaxi, the Salt Lake City B Corp that builds outdoor gear and directs 1% of revenue toward fighting global poverty. He leads the brand's full marketing function - creative, brand storytelling, growth, performance, and e-commerce - after two decades scaling specialty, outdoor, and luxury retail brands. Before Cotopaxi he was CMO at the lingerie brand Pepper, and earlier held senior marketing roles at Victoria's Secret, Express, and J.Jill, where he helped transform multibillion-dollar names for the digital era.

- **Role:** Chief Marketing Officer at Cotopaxi
- **Organizations:** Cotopaxi, Pepper, Victoria's Secret, Express, J.Jill
- **Nationality:** American
- **Education:** Bachelor of Arts, Marketing, University of Massachusetts Amherst
- **Known for:** Helped scale Victoria's Secret from $3.2B to $7B in revenue, Led award-winning campaigns and initiatives at Victoria's Secret, Express, and J.Jill, Drove double-digit growth by integrating digital and physical retail strategies across hundreds of locations

## Career timeline

- **earlier career** — Senior marketing roles at Victoria's Secret, Express, and J.Jill, transforming multibillion-dollar retail brands for the digital era
- **at Victoria's Secret** — Helped scale the brand from $3.2B to $7B by reimagining market strategy and unlocking digital and mobile innovation
- **2024** — Joined lingerie brand Pepper as Chief Marketing Officer
- **2026** — Stepped into the Chief Marketing Officer role at Cotopaxi in January, after advising the team for several months

## Achievements

- Helped scale Victoria's Secret from $3.2B to $7B in revenue
- Led award-winning campaigns and initiatives at Victoria's Secret, Express, and J.Jill
- Drove double-digit growth by integrating digital and physical retail strategies across hundreds of locations
- Built the marketing leadership at founder-driven brand Pepper, serving a long-underserved customer segment
- Leads Cotopaxi's full marketing function spanning creative, brand storytelling, growth, performance, and e-commerce

## Latest updates

- **2026-01** — Became Chief Marketing Officer at Cotopaxi, leading creative, brand, growth, performance, and e-commerce.
- **2026-04** — Featured as a Brand Innovators speaker profiling his purpose-plus-performance philosophy.

## Links

- Website: https://cotopaxi.com
- LinkedIn: https://www.linkedin.com/in/danclifford3/

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Profile page: https://yespress.io/dan-clifford
Published by YesPress — https://yespress.io
Last updated: 2026-08-01